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✦ Industry

Video ads that explain your software and drive signups

SaaS products are hard to sell with static images. Buyers need to see the value before they sign up. Novoads generates explainer and testimonial-style video ads with AI presenters — shipping new creative weekly instead of quarterly.

< 5 minto generate
✦ The problem

Your product is great but nobody understands it from a screenshot

SaaS products solve complex problems, but a Facebook ad with a UI screenshot fails to communicate the transformation. Without a human explaining the benefit, your ads get scrolled past by the exact people who need your product.

Customer testimonial videos require begging busy users to record

Your happiest customers are too busy to record a video testimonial. Coordinating schedules, providing scripts, and getting usable footage takes weeks — if they agree at all. Your ad account stays stuck with the same two testimonials.

Creative testing velocity is bottlenecked by production

Performance marketing for SaaS requires constant creative iteration — new hooks, new angles, new audiences. But each video costs $500–$2,000 and takes 1–2 weeks, so you test 3 creatives per month instead of 30.

✦ How Novoads solves it

50+ AI actors

Presenters matched to your ICP

Targeting marketing managers? Choose a presenter who looks and speaks like one. Going after developers? Pick accordingly. Matching the AI actor to your ideal customer profile increases ad relevance and click-through rates.

UGC-style aesthetic

The format B2B buyers actually watch

Even B2B decision-makers spend time on Instagram and TikTok. UGC-style video ads where a relatable person describes the problem your software solves cut through the noise of polished corporate ads.

Under 4-minute generation

New feature shipped? Ad goes live the same day

SaaS moves fast — new features, pricing changes, integrations. Generate video ads for every update in minutes instead of backlogging creative requests that arrive weeks after the news is old.

Multiple AI models

Professional enough for B2B, authentic enough for social

Use Sora for polished product launch announcements, Kling for stable direct-to-camera testimonial formats, or Veo for smooth explainer-style presentations. Match the model to the funnel stage.

140+ languages

Localize for every target market without agencies

Expanding to LATAM, EMEA, or APAC? Generate your best-performing ad in 140+ languages. Native-language video ads dramatically outperform English-only campaigns in non-English markets.

Product interaction

Presenters talk through your product value

AI actors explain your software's benefits while your product UI or screenshots appear on screen — combining the human trust factor with visual product demonstration in a single asset.

✦ Results

30x

more creative variants per quarter

SaaS teams using Novoads test 30 ad variants per month instead of 3 per quarter — finding winning messages faster and lowering customer acquisition costs.

✦ FAQ

Yes — and increasingly well. B2B buyers are human and respond to the same formats that work in consumer marketing. UGC-style video ads where a relatable person describes the problem your SaaS solves outperform corporate explainer videos on Facebook, LinkedIn, and Instagram.

Write scripts based on real customer feedback, reviews, and case study quotes. Choose an AI actor that matches the customer persona, and generate a testimonial-style video. The social proof comes from the authentic messaging, not whether the specific person is real.

Problem-agitation-solution scripts where the presenter describes a pain point your audience recognizes, then reveals your product as the fix, consistently drive the highest trial conversion rates. Generate 5–10 versions with different hooks and let the data pick the winner.

Retargeting is one of the best use cases. Generate different videos for each funnel stage — awareness ads for cold audiences, feature-specific ads for page visitors, and urgency-driven ads for trial users approaching expiration. At a few dollars per video, full-funnel video retargeting becomes affordable.

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Anuncios Video IA Para FacebookVideos Testimoniales Con IAAnuncios Ugc Con IA

Ship video ads as fast as you ship features

Pick a presenter, describe your product, and have a converting ad in minutes. Start with $10.