✦ Resources
Learn to Create Ads That Convert
Guides, strategies, and industry insights to help you master video advertising and get more from every dollar you spend.
Guides
What is ROAS? Complete Guide to Measuring Your Ads
Learn what ROAS is, how to calculate it, and proven strategies to improve your return on ad spend.
8 min readJanuary 15, 2026
Read articleGuides
What is UGC? Complete Guide to User Generated Content
Discover why 90% of consumers trust UGC more than traditional advertising and how to use it to increase conversions.
12 min readJanuary 15, 2026
Read articleIndustry News
OpenAI Announces Ads in ChatGPT: Everything You Need to Know
OpenAI will begin testing ads in ChatGPT. We analyze the new ChatGPT Go plan, privacy principles, and implications.
8 min readJanuary 17, 2026
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