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Ad copywriting

Articles about Ad copywriting.

A phone paused on the first frame of a sneaker-cleaner ad beside a stopwatch and a notebook of draft hook lines
Strategy12 min

Ad Hooks: 12 Formulas for Writing the First Three Seconds of a Video Ad

An ad hook is the first three seconds of a video ad: the first frame, the first spoken line and the on-screen text. TikTok and Meta both ask for the key message inside that window. Here are 12 formulas to write one, a worked example and hooks by category.