APIs
Articles about APIs.
MiniMax H3 Max Styles: VHS, 70s Toon and Pixel-Art Ads at $0.08 a Second
fal now lists five one-call H3 Max style endpoints, VHS, Retro Toon 70s, Hand Drawn, Low Poly and 16-bit Pixel, each making 5 to 15 seconds of 768p video with sound from a prompt or an optional first frame at $0.08 a second. Here is which look fits which ad, what a test costs this week, and how to brief one.
H3 Max Lip Sync on fal: a 15-second talking-head ad costs $0.75 to $4.80
fal made H3 Max Lip Sync, its post-train of MiniMax's open-weight H3, public on September 18, 2026: it turns one still image and a 5 to 15 second voice track into a lip-synced clip billed at $0.05 to $0.32 per second, which prices a talking-head ad and caps every call at 15 seconds.
H3 Max Director streams AI video you can redirect mid-take, capped at two minutes
fal made H3 Max Director publicly callable on September 3, 2026. It generates one continuous video stream you steer with live prompts, at $0.02 per second of video until September 14 and a 60-second minimum per session.
Mirage Avatar X costs 71% more per second on fal than from the vendor
Mirage lists Avatar X at $0.175 per second on its own API while fal lists the same model at $0.3 per second, and the billing increment underneath those numbers changes the answer again.