Benchmarks

Video Ad Benchmarks 2026: Hook Rate 25.44%, CTR 1.93%, ROAS 2.17, and What to Fix

Across 88,329 Meta video ads in the first half of 2026, the averages were a 25.44% hook rate, 1.93% CTR and 2.17 ROAS. Here is what each metric measures, and the specific change to make when yours comes in under the bar.