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Competitor research

Articles about Competitor research.

A marketer at a dim edit desk scrubbing a long video timeline on a wide monitor, only a few segments lit
News11 min

Gemini Agentic Video Understanding Cuts Long-Form Analysis Costs Up to 66%, Google Says

Google launched agentic video understanding on September 1, 2026, letting Gemini hunt through a video instead of sampling every second. The savings land on hours of footage, not on six-second ads, and the numbers are Google's own.

How to Clone a Competitor's Ad Without Copying It: Structure Transfers, Footage Doesn't
Guides12 min

How to Clone a Competitor's Ad Without Copying It: Structure Transfers, Footage Doesn't

Cloning a competitor's ad means rebuilding the four things you can observe (the hook, the beat order, the offer and the format) with your own footage and your own claims, because structure is what transfers between two ad accounts and the asset never does.