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Three product groups on a desk, a game controller, a hobby kit with paints and books with a vinyl record, each beside a stack of index cards of a different height, with a laptop showing a chat answer and a sponsored card
News12 min

ChatGPT Ad Load by Category: Sponsored Ads Hit 47% of Tracked Gaming Chats

Search Engine Journal's reading of Comscore's gated Q2 2026 AI Intelligence Report puts sponsored ads in 47% of the US desktop ChatGPT conversations about video games and consoles that Comscore tracked in June 2026, up from 3% in March. Here is what the three category series measure, what they leave out, and how to use them when you decide where to test.