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CPM

Articles about CPM.

A small brand owner at a kitchen table with a laptop, a phone playing a vertical product video and a calculator beside a serum bottle
Platforms15 min

How Much Do Facebook and Instagram Ads Cost? From $5 to a Real Test

Facebook and Instagram ads have no price list: you set the budget and Meta's auction sets the price of each click. How Meta charges, what the benchmarks say and how to size a first test.