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Creative analytics

Articles about Creative analytics.

A marketer at a dim edit desk scrubbing a long video timeline on a wide monitor, only a few segments lit
News11 min

Gemini Agentic Video Understanding Cuts Long-Form Analysis Costs Up to 66%, Google Says

Google launched agentic video understanding on September 1, 2026, letting Gemini hunt through a video instead of sampling every second. The savings land on hours of footage, not on six-second ads, and the numbers are Google's own.

Creative Analytics: The Four-Rung Metric Ladder That Tells You Which Ad Actually Won
Strategy11 min

Creative Analytics: The Four-Rung Metric Ladder That Tells You Which Ad Actually Won

Creative analytics measures the ad itself instead of the channel it ran in. Here is which metric to read at each stage of a creative's life, and why most creative tests are called before the data can talk.