Skip to main content
Novoads.ai
Topic

Microsoft Advertising

Articles about Microsoft Advertising.

Microsoft Ads Removes Max CPC October 1: The 3 Bid Strategies That Keep It
News12 min

Microsoft Ads Removes Max CPC October 1: The 3 Bid Strategies That Keep It

From October 1, 2026, new non-portfolio campaigns on Microsoft Advertising lose the Max CPC field, while AI Max rolls out globally and widens what a campaign is allowed to match. Portfolio, Target Impression Share and Enhanced CPC keep the ceiling.

A performance marketer reviewing the same product ad rendered across a laptop and two phones before launch
News10 min

Microsoft Ads Adds Ad Preview Hub to Performance Max, With 30-Day Public Share Links

Microsoft's Ad preview hub now reaches Performance Max: preview assets across MSN, Bing Search and Outlook on computer and smartphone before launch, then share them on a link Microsoft documents as public, view-only and expiring after 30 days. The rollout is partial, not general availability.