Topic
ROAS
Articles about ROAS.
![How to Improve Your ROAS with AI-Generated UGC Video [2026]](/_next/image?url=%2Fblog%2Fcomo-mejorar-roas-con-ugc.jpg&w=3840&q=75)
Strategy11 min
How to Improve Your ROAS with AI-Generated UGC Video [2026]
Improve your ROAS with UGC by treating creative volume as the lever, not budget. The mechanism, a step-by-step, the metrics to watch, and the math behind it.
Guides11 min
What Is ROAS? The Formula, a Worked Example, and the Break-Even Floor
ROAS (return on ad spend) is the revenue you earn for every dollar spent on ads. Here is the formula, a worked example, why a high ROAS can still lose money, what counts as a good ROAS, and how to improve it.