Topic
ROAS
Articles about ROAS.
Strategy12 min
Marketing Efficiency Ratio (MER): One Formula, Two Denominators, and MER vs ROAS
Marketing efficiency ratio (MER) divides all of your revenue by your marketing spend for the same period. Here is the formula, a worked example, the denominator choice that moves the number, and how to read MER beside platform ROAS.
![How to Improve Your ROAS with AI-Generated UGC Video [2026]](/_next/image?url=%2Fblog%2Fcomo-mejorar-roas-con-ugc.jpg&w=3840&q=75)
Strategy11 min
How to Improve Your ROAS with AI-Generated UGC Video [2026]
Improve your ROAS with UGC by treating creative volume as the lever, not budget. The mechanism, a step-by-step, the metrics to watch, and the math behind it.
Guides11 min
What Is a Good ROAS? 2:1 vs 4:1, and Your Break-Even Floor
There is no universal good ROAS. Most advice lands between 2:1 and 4:1, but your floor is 1 divided by your gross margin. Channel benchmarks, the formula, and a worked example.