YouTube ads
Articles about YouTube ads.
How to Make a YouTube Ad That Survives the 5-Second Skip, Format by Format
To make a YouTube ad, pick the format before you write the script, because each one skips differently: skippable in-stream ads can be skipped after 5 seconds, bumpers run 5 to 6 seconds, non-skippable ads stop at 30 seconds in the auction, and Shorts ads can be swiped away at once. Here is the length, script, frame and launch plan for each.
YouTube Image Ads During Horizontal Mobile Playback: One Sighting, No Confirmation, No Buy Path
One practitioner reported a static image ad overlaying part of the screen during landscape mobile YouTube playback, roughly every three minutes. Google has confirmed nothing, and there is no campaign type, buying path, or opt-in attached to it.
Google Ads Video Campaign Groups: One Frequency Goal Across All Your YouTube Campaigns
Google made video campaign groups globally available in Google Ads on July 13, 2026: one reach or frequency goal across multiple YouTube video campaigns, campaign budgets and creative untouched, unified reporting. Here is what it changes and what to do this week.
Google Video Reach and Video View Campaigns: What Their New Metrics Mean for Advertisers
Google has reshaped how Video Reach and Video View Campaigns report results on YouTube, giving advertisers a clearer line from budget to unique reach and TrueView views. Here is what changed and how to act on it.