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✦ Comparison

The best HeyGen alternative for UGC video ads

HeyGen is built for corporate video. Novoads is built for content that converts on social media. Here's an honest comparison to help you decide.

HeyGen

Best if you need polished corporate videos for training, L&D, or internal communications.

Novoads

Best if you need authentic UGC-style video ads that convert on TikTok, Instagram, and Meta.

✦ At a glance

Novoads vs HeyGen

A quick comparison of the features that matter most for ad creative.

FeatureNovoadsHeyGen
UGC-style aesthetic
Product interaction
Multiple AI video models
29+ languages
Generation in under 4 min
3-day trial for $1
✦ Deep dive

How Novoads compares to HeyGen

An honest breakdown of how each platform handles the key capabilities for video ad creation.

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HeyGen

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Novoads

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HeyGen

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Novoads

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HeyGen

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Novoads

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HeyGen

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✦ Pricing

Novoads vs HeyGen pricing

PlanNovoadsHeyGen
Starter$39/mo$29/mo
Business / Pro$69/mo$89/mo
EnterpriseCustomCustom

Novoads offers a 3-day trial for $1 with 10 credits included — no commitment required to start.

✦ Who it's for
Choose HeyGen if you need
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✦ FAQ

Common questions about HeyGen vs Novoads

Everything you need to know before switching.

It depends on your use case. If you need corporate training videos or internal communications, HeyGen is the better choice — it's built for that. But if you need UGC-style video ads for social media, product demos with actors holding your products, or multilingual ad creative at scale, Novoads is purpose-built for that and costs less.

Yes. There's no data migration needed — you start fresh with Novoads. Write a script (or let AI generate one), choose from 50+ actors, and generate your first video in under 4 minutes. Most users who switch are producing content the same day.

Different, not worse. HeyGen produces polished, corporate-looking videos. Novoads produces authentic, UGC-style content designed to look like real creator content. For social media ads, the UGC aesthetic typically outperforms corporate video in engagement and conversion rates.

Novoads starts at $39/month for 50 credits (~10 video ads). You can try 3 days for $1 before committing. For high-volume ad creative, Novoads is typically more cost-effective than HeyGen.

Ready to try the HeyGen alternative built for ads?

Create your first UGC video ad in under 4 minutes. Try 3 days for $1 — cancel anytime.