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Topic

Ad hooks

Articles about Ad hooks.

A row of printed photo cards showing different opening shots of one serum bottle above a phone playing the same vertical ad
Guides12 min

Ad Hook Variations: How to Test Ten Openings on One Video Ad

Ad hook variations are several openings cut onto one fixed ad body. Write ten, hold every one to the same length, run them five at a time, and read attention before cost per result.

How to Make Ads That Convert: 6 Steps, a Checklist for Each
Strategy12 min

How to Make Ads That Convert: 6 Steps, a Checklist for Each

A six-step method for making ads that convert, from the offer to the test, with a checklist for each step and one candle ad carried through all six.

A phone paused on the first frame of a sneaker-cleaner ad beside a stopwatch and a notebook of draft hook lines
Strategy12 min

Ad Hooks: 12 Formulas for Writing the First Three Seconds of a Video Ad

An ad hook is the first three seconds of a video ad: the first frame, the first spoken line and the on-screen text. TikTok and Meta both ask for the key message inside that window. Here are 12 formulas to write one, a worked example and hooks by category.