ad production
Articles about ad production.
How to Make a YouTube Ad That Survives the 5-Second Skip, Format by Format
To make a YouTube ad, pick the format before you write the script, because each one skips differently: skippable in-stream ads can be skipped after 5 seconds, bumpers run 5 to 6 seconds, non-skippable ads stop at 30 seconds in the auction, and Shorts ads can be swiped away at once. Here is the length, script, frame and launch plan for each.
Suno v6 Arrives With Label Partners: What Licensed Training Data Changes for Ad Music
On September 9, 2026 Suno introduced v6 in three variants, built with Warner Music Group, BMG and Believe, and said every model before it will be retired. Here is what the announcement does and does not say, and what it changes for the music sitting under your ads.
AI Video Credits Explained: What 1 Credit Buys, and How to Compare Vendor Prices
A credit is a private currency. The vendor defines it, it changes per feature, and it converts into video only through a table the vendor controls. Here is how to turn any credit price into a cost per finished ad.
What Is Lyria 3.5? Google's Music Model, Now in the Gemini API
Lyria 3.5 is Google's music model: in Flow Music since July 29, GA in the Gemini API since Sept 3 at $0.08 per song, and in the Gemini app. What it does.
Creative Operations: How Small Ad Teams Keep 20 Live Ads Running Every Week
Creative operations is the system that turns ad ideas into shipped assets on a schedule: briefs, naming, versioning, review, and a refill cadence you can actually hold.