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Ad production

Articles about Ad production.

AI Video Credits Explained: What 1 Credit Buys, and How to Compare Vendor Prices
Guides11 min

AI Video Credits Explained: What 1 Credit Buys, and How to Compare Vendor Prices

A credit is a private currency. The vendor defines it, it changes per feature, and it converts into video only through a table the vendor controls. Here is how to turn any credit price into a cost per finished ad.

A phone on a tripod playing a vertical product ad beside a laptop showing an audio waveform editor, with an unplugged audio cable lying on the desk between them
News11 min

What Is Lyria 3.5? Google's New Music Model and the Ad Soundtrack Gap

Google rolled out Lyria 3.5 in Flow Music on July 29, 2026, with advances in musicality, lyrics, vocals and easier tempo and duration control. Here is what a better music model does, and does not, change for the one layer of an AI ad that still gets outsourced to a stock library.

Creative Operations: How Small Ad Teams Keep 20 Live Ads Running Every Week
Strategy11 min

Creative Operations: How Small Ad Teams Keep 20 Live Ads Running Every Week

Creative operations is the system that turns ad ideas into shipped assets on a schedule: briefs, naming, versioning, review, and a refill cadence you can actually hold.