Creative operations
Articles about Creative operations.
FTC Sues Amazon Over $20 Billion in Alleged Ad Surcharges: What Advertisers Can Control
The FTC and 22 states say Amazon quietly rewrote its ad auction in 2019 and never told buyers. The transferable lesson is not about Amazon: you cannot audit an auction from inside the platform that runs it.
AI Ad Generator Sued Over a Meme Template: What It Means for Ad Creative
An artist's copyright suit against an AI meme ad generator puts one rule in front of every marketer: an image you can legally share as a joke is not an image you can legally put in an ad.
AI Video Ad Creative Goes Mainstream: Nearly Two-Thirds of Buyers Now Use GenAI
IAB's full 2026 video report, published July 14, says nearly two-in-three video ad buyers now use GenAI for digital video creative, up from half in 2025, with a third of their ad assets already AI-assisted.
Creative Operations: How Small Ad Teams Keep 20 Live Ads Running Every Week
Creative operations is the system that turns ad ideas into shipped assets on a schedule: briefs, naming, versioning, review, and a refill cadence you can actually hold.