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A media buyer at a desk beside a window onto European rooftops, with printed product photo variations spread out and a phone showing a chat answer with a sponsored card
News11 min

ChatGPT Ads Reaches 31 European Markets With No Custom Audiences: What You Can Buy

ChatGPT Ads went live across 31 European markets on August 24, 2026, and OpenAI's developer documentation blocks custom audiences for any campaign targeting the EEA or Switzerland. Here is what those campaigns can actually buy, and who is allowed to buy them.