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Learning phase

Articles about Learning phase.

A performance marketer at a desk comparing a laptop of stepped bar columns with a row of phones playing vertical product ads
Strategy13 min

How to Scale Ad Campaigns Without Resetting Learning: Budgets, Structure and the 50-Result Bar

Scaling ad campaigns means adding spend without paying for needless relearning: Meta restarts an ad set's learning phase after significant edits and large budget changes, so raise budgets in small steps, put new creative in new ad sets and keep each ad set near 50 results a week.