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Model release

Articles about Model release.

A 22B Open-Weights Video Model Now Renders Multishot Ads on Hardware You Already Own
News11 min

A 22B Open-Weights Video Model Now Renders Multishot Ads on Hardware You Already Own

LTX shipped a new open-weights release on August 11, 2026, and the genuinely new capability is multishot: one generation that holds character, scene and voice across cuts. Here is what changed, what was already there, and what it costs.

The AI Video Prompt Tricks Seedance 2.5 Retired, and the Four That Still Matter
News11 min

The AI Video Prompt Tricks Seedance 2.5 Retired, and the Four That Still Matter

Ad makers built a folklore of prompt workarounds to stop captions, stray music and drifting actors. ByteDance's 2.5 release note answers several of them inside the model. Here is what is retired, what survives, and what our own probe of the route we call actually enforces.

A marketer studying a sharp vertical product ad frame on a large monitor with studio headphones on the desk
News10 min

What is MiniMax H3 (Hailuo 3.0)? 2K video with native audio, explained for ad makers

MiniMax launched H3 on July 31, 2026: one model that generates up to 15 seconds of 2K video with native stereo sound. Here is what those specs actually change for anyone making short-form video ads, and what they do not.

Three phones on a wooden desk playing the same vertical product ad, each with a different coloured audio waveform, in front of a laptop with a cable plugged in, beside studio headphones and a monitor speaker
News11 min

What Is Lyria 3.5? Google's Music Model, Now in the Gemini API

Lyria 3.5 is Google's music model: in Flow Music since July 29, GA in the Gemini API since Sept 3 at $0.08 per song, and in the Gemini app. What it does.

A production monitor showing a paused vertical product ad with an audio waveform, beside a small desktop robotic arm holding a cosmetics bottle
News11 min

What Is Flux 3? Black Forest Labs' Multimodal Model, Explained for Ad Makers

Black Forest Labs announced FLUX 3 on July 23, 2026: one model that generates images and up to 20-second video with native audio, and extends to action prediction. It is gated early access, not a launch. Here is what it changes for ad makers, and when you can actually use it.

A small creative team reviewing an AI-generated video ad on a laptop in a warm, minimal studio
News11 min

What Is LTX-2.3? Release Date, Paper, Specs and the LTX-2.5 Update

LTX-2.3 is Lightricks' open-weights audio-video model, released March 5, 2026. The paper, the specs, and what LTX-2.5 changed on Aug 11.

What Is Seedance 2.5? ByteDance's 30-Second AI Video Model
News9 min

What Is Seedance 2.5? ByteDance's 30-Second AI Video Model

Seedance 2.5 is ByteDance's AI video model that generates a 30-second clip in a single pass with up to 50 reference inputs. Here is what it is, what it changes for ad makers, and how to run it now that it has shipped.