Snapchat Ads
Articles about Snapchat Ads.
Snapchat Ads Library: How to Search Competitors' Snap Ads in a 12-Month Window
Snap's public Ads Gallery covers ads delivered in the EU and Turkiye over the last 12 months, searched by the advertiser's exact name. Here is how to use it for competitor research, what a record shows, and where it runs out.
How Much Do Snapchat Ads Cost? The $5 Floor and the Auction Behind It
Snapchat publishes a daily minimum and nothing else. Here is what the platform actually commits to, why every CPM chart you find is someone's estimate, and how to price your own campaign before you spend.
Video Ad Specs by Platform: Six Networks, Six Spec Sheets, One Video File
LinkedIn, Snapchat, Pinterest, TikTok, Meta and Google each publish their own video ad requirements for aspect ratio, duration, file size and resolution. Here is what each one states, and the single cut that clears all six.
How to Run Snapchat Ads: The Formats, the Specs, and Creative Under 10 Seconds
Snapchat publishes its ad formats, exact specs, and its own creative brief. Here is the whole spec sheet, verified on Snap-owned pages, plus the part that actually decides results.