News12 min
ChatGPT Ads Sponsored Agents: OpenAI Tests Ads That Talk Back, Plus 3 AI Tools
On September 16, 2026 OpenAI began testing Sponsored Agents with select US advertisers and started rolling out three AI tools for ChatGPT Ads: an Ads Manager plugin inside ChatGPT, suggested copy and imagery drafted from your landing page, and opt-in text customization that translates your ads. Here is what each one changes, and what it still leaves to you.
