Skip to main content
Novoads.ai
Topic

Creative strategy

Articles about Creative strategy.

AI Ad Volume Is Cheap Now. Only 45% of Marketers Say Quality Improved
News11 min

AI Ad Volume Is Cheap Now. Only 45% of Marketers Say Quality Improved

A July 2026 study by WARC and LIONS Advisory with TikTok surveyed 400 marketers: 88% say generative AI raised creative volume, only 45% say it raised quality, and 67% still brief the model with demographics.

TikTok Creative Center: What Changed Since 2024 and What Still Works Today
Tools11 min

TikTok Creative Center: What Changed Since 2024 and What Still Works Today

TikTok Creative Center is still live and still free to browse, but the hashtag data narrowed to ranked lists by industry and the video generator moved out. Here is the current state, with dates.