Influencer marketing
Articles about Influencer marketing.
How to Create an AI Influencer in 2026: 7 Steps From Persona to Paycheck
An AI influencer is a rendered persona with a real audience business behind it. Here are the seven steps to build one, the disclosure rules that now apply, and when an AI UGC actor sells more product for less money.
Content Seeding: What Sending Free Product to Creators Actually Buys You
Seeding puts your product in a creator's hands with no obligation attached. Here is what that genuinely buys a brand, what it structurally cannot deliver, what a seeded unit really costs, and where generated video belongs in the same plan.
Nano Influencers: Real Rates, the Engagement Math, and Where AI Replaces the Creative
Nano influencers are creators with roughly 1,000 to 10,000 followers, and they are now the majority of every major platform. Here is what the tier actually costs to run, why the published rate cards disagree by 5x, and the one half of the deal AI can genuinely replace.