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Articles about PPC.
ChatGPT Ads Reaches Southeast Asia and Taiwan: 7 Markets and 4 Ways to Buy
On September 23, 2026 OpenAI announced that ChatGPT Ads is beginning to roll out in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan, taking it past 60 countries. Here is who will see the ads, the four routes OpenAI names for buying them, and what to confirm before you plan a campaign in the region.
ChatGPT Ad Load by Category: Sponsored Ads Hit 47% of Tracked Gaming Chats
Search Engine Journal's reading of Comscore's gated Q2 2026 AI Intelligence Report puts sponsored ads in 47% of the US desktop ChatGPT conversations about video games and consoles that Comscore tracked in June 2026, up from 3% in March. Here is what the three category series measure, what they leave out, and how to use them when you decide where to test.
ChatGPT Ads Sponsored Agents: OpenAI Tests Ads That Talk Back, Plus 3 AI Tools
On September 16, 2026 OpenAI began testing Sponsored Agents with select US advertisers and started rolling out three AI tools for ChatGPT Ads: an Ads Manager plugin inside ChatGPT, suggested copy and imagery drafted from your landing page, and opt-in text customization that translates your ads. Here is what each one changes, and what it still leaves to you.
Google Ads Promotional Credits Are Not Budget: What Voids One, and the 35-Day Window
Google validates promotional credit eligibility for up to 35 days after you meet the spend requirement, and the credit can come back marked Invalidated. Here is what Google's own pages say voids one, and how to plan around it.
ChatGPT Ads Reaches 31 European Markets With No Custom Audiences: What You Can Buy
ChatGPT Ads went live across 31 European markets on August 24, 2026, and OpenAI's developer documentation blocks custom audiences for any campaign targeting the EEA or Switzerland. Here is what those campaigns can actually buy, and who is allowed to buy them.
How to Run ChatGPT Ads: Setup, the $3 Starting Bid, and the Reporting Gap
A working walkthrough of ChatGPT Ads from account review to reporting: the seven markets it runs in, the three campaign goals, the 25,000-user audience floor, the bid OpenAI tells you to start at, and the one thing the reports never show you.
ChatGPT Ads Turns On Automatic Advanced Matching for Existing Web Pixels on August 17
On August 17, 2026 OpenAI switches automatic advanced matching on for ChatGPT Ads web pixels that are already installed. Here is what the pixel starts reading, where the opt-out lives, and why the multi-product carousel now in testing changes what your catalog has to feed.
ChatGPT Ads Conversion Bidding: You Set a CPA Bid, OpenAI Still Charges Per Click
Conversion-optimized campaigns in ChatGPT Ads optimize delivery toward one tracked event while billing stays per valid click. Here is what the CPA bid controls, what has to be live before you can use it, and the cost math OpenAI leaves to you.
The Google Ads Tactic That Cut Invalid Clicks by 50% (and How to Copy It)
A Google Premier Partner agency cut a client's invalid clicks in half by setting 540 Google-defined audiences to Targeting. Here is what happened, the exact setup steps, and who should skip it.