PPC
Articles about PPC.
How to Run ChatGPT Ads: Setup, the $3 Starting Bid, and the Reporting Gap
A working walkthrough of ChatGPT Ads from account review to reporting: the seven markets it runs in, the three campaign goals, the 25,000-user audience floor, the bid OpenAI tells you to start at, and the one thing the reports never show you.
ChatGPT Ads Turns On Automatic Advanced Matching for Existing Web Pixels on August 17
On August 17, 2026 OpenAI switches automatic advanced matching on for ChatGPT Ads web pixels that are already installed. Here is what the pixel starts reading, where the opt-out lives, and why the multi-product carousel now in testing changes what your catalog has to feed.
ChatGPT Ads Conversion Bidding: You Set a CPA Bid, OpenAI Still Charges Per Click
Conversion-optimized campaigns in ChatGPT Ads optimize delivery toward one tracked event while billing stays per valid click. Here is what the CPA bid controls, what has to be live before you can use it, and the cost math OpenAI leaves to you.
The Google Ads Tactic That Cut Invalid Clicks by 50% (and How to Copy It)
A Google Premier Partner agency cut a client's invalid clicks in half by setting 540 Google-defined audiences to Targeting. Here is what happened, the exact setup steps, and who should skip it.