Claude Marketing Skills: What 12 Ad Skills Output, From Copy to a Finished Ad

Five of these 12 ad skills never make the ad

Claude marketing skills hand back what their own files say they will, and for a lot of them, that's the writing behind an ad. Of the 12 ad skills we read, five return only text, like a campaign brief, ad copy, a plan or a video script. The other seven make an image or a video by calling something outside Claude that you pay for, sign into or install.

We read each skill's SKILL.md or README on November 11, 2026, and priced every renderer on its maker's own pages the same day. Higgsfield serves its skills through its connector, so for those we read Higgsfield's post about them instead. We didn't run anyone else's skill. The two ads further down are runs of our own recipes from the day before.

If words are all you need, the writing skills cost nothing beyond your Claude plan. For the ad itself, you also pay for whatever renderer the skill calls.

What a Claude skill is, and where it loads

Anthropic's help center calls skills "folders of instructions, scripts, and resources that Claude loads dynamically to improve performance on specialized tasks." Anthropic's own post on Agent Skills says a skill can be as small as one folder holding one SKILL.md file, which opens with a short header giving the skill's name and description. Claude reads that description to decide when the skill is worth loading. We built an ad skill folder for Claude Code step by step in our five-stage workflow, so this section sticks to what changes from one Claude surface to another.

Skills and connectors do different jobs. As the help center's comparison of the two puts it, "You can use both together: MCP connections give Claude access to tools, while skills teach Claude how to use those tools effectively." The seven skills below that render all split the work this way. The skill holds the steps, and a tool it names makes the picture or the video, whether that's a connector, an API or a program on your computer. Our Adobe MCP post sorts out which of Adobe's connectors and MCP servers Claude can use today.

Which plans get skills, and where you turn them on

Anthropic's pages don't give a single list of plans. The help center says skills are available on the Free, Pro, Max, Ultra, Team and Enterprise plans, and that they need code execution turned on. The platform docs list uploading your own skills on Pro, Max, Ultra, Team and Enterprise, leaving out Free.

On claude.ai, the help center tells you to switch on code execution and file creation under Settings > Capabilities, then open Customize > Skills to turn skills on or upload your own folder as a ZIP file. An Anthropic article from December 18, 2025, said to enable skills in Settings > Capabilities > Skills, so an older guide may send you to a different menu.

The help center also says to install skills only from trusted sources, and to review any skill from a less-trusted source before you enable it, even one a colleague shares. That goes for every repo in this post, ours included.

Where a skill runs, and what it can reach

Each Claude surface keeps your skills in a different place, with its own limits.

Surface	Where your own skill goes	Name and description limits	Network access, per Anthropic's docs
claude.ai	A ZIP upload in Customize > Skills	Name up to 64 characters, description up to 200	Full, partial or none, depending on user and admin settings
Claude Code	A folder such as ~/.claude/skills/<skill-name>/SKILL.md	Descriptions cut at 1,536 characters in the skill listing	The same as any other program on your computer
Claude API	The code execution tool, in beta	Name up to 64 lowercase letters, numbers and hyphens, description up to 1,024 characters	None

Sync is where two of Anthropic's pages part ways. The help center says skills you've enabled in Claude also load in Claude Code when you sign in with the same account, starting with version 2.1.273. The platform docs say "Custom Skills do not sync across surfaces." We'd keep a copy of any skill folder you rely on, so you can add it wherever the sync doesn't reach.

For ad skills, the network column matters most. A skill whose own script calls an image or video API needs internet access, and the platform docs rule that out on the API. In Claude Code, it gets the same access as any other program on your machine. The renderers below are set up for Claude Code, for a connector, or for both.

The 12 skills, and what each one hands back

We read these on November 11, 2026. The second column quotes each skill's own file, and the last one names what does the rendering, with the price its maker's page showed a visitor from Spain that day, in US dollars.

#	Skill, and its repo	What it hands back, in its own words	Writes or renders	What does the rendering, and its price
1	campaign-plan, in Anthropic's marketing plugin 1.2.0 (anthropics/knowledge-work-plugins)	"Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics."	Writes	Nothing in the skill. The plugin lists Canva and Figma as its design connectors
2	ad-creative 2.13.0 (coreyhaines31/marketingskills)	"generate high-performing ad creative at scale", and in its video reference, a "faceless video ad or explainer from nothing but a concept"	Writes, and renders with your own keys	Your Gemini API key, with Nano Banana Pro at $0.134 an image at 1K or 2K, or other image and video APIs it lists
3	ad-creative-builder 20.2.0 (aaron-he-zhu/aaron-marketing-skills)	"RSA headlines/descriptions, hooks, and an angle matrix"	Writes	Nothing
4	market-ads (zubair-trabzada/ai-marketing-claude)	"Output everything to AD-CAMPAIGNS.md."	Writes	Nothing
5	app-preview-video (appeeky/aso-skills)	"When user asks for a video script, deliver:" and then a timed script template	Writes	Nothing. You record the screen
6	ad-copy-writer 1.1.1 (cognyai/claude-code-marketing-skills)	"Generate ad copy variations for Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat and X Ads"	Writes	Nothing
7	creative-engine 1.1.3 (Cogny, same repo)	"generate the images with your real brand assets, and upload them to Meta, LinkedIn or TikTok in a PAUSED state"	Renders images	Cogny's image generation, which the skill puts on Cloud at $499 a month
8	tiktok-launch-video 1.1.1 (Cogny, same repo)	"Output is H.264 MP4, 1080×1920, 30fps."	Renders video	HyperFrames (open source) and FFmpeg on your computer
9	ugc (OpenArt-AI/skills)	"Create, adapt or revise phone-native UGC ads through OpenArt MCP."	Renders video	OpenArt MCP, on OpenArt plans from Starter, listed at $14 a month
10	heygen-video (heygen-com/skills)	"The skill picks up the avatar automatically, writes a script, generates the video, and returns a share link."	Renders avatar video	A HeyGen API key or HeyGen's MCP, with Creator at $29 a month
11	Higgsfield's ready-made skills, served through Higgsfield MCP	"a complete ad from a product photo and a creator reference"	Renders video	Higgsfield MCP, on a paid Higgsfield subscription
12	3D animated storyboard ad, on our Novoads connector (ours)	"A 3D animated film-look ad of 4 to 6 scenes, a talking problem character, the hero, the product at work, narration, music, captions, the real product last."	Renders a finished ad	The Novoads connector, with Starter at $15 a month for 200 credits

Stars and licenses are what GitHub showed on November 11, 2026, and the last commit is each repo's newest that day.

Repo	Stars	License	Last commit, 2026
anthropics/knowledge-work-plugins	35.5k	Apache-2.0	November 11
coreyhaines31/marketingskills	59.8k	MIT	November 11
aaron-he-zhu/aaron-marketing-skills	3.1k	Apache-2.0	November 11
zubair-trabzada/ai-marketing-claude	2.9k	MIT	March 2, its only commit
appeeky/aso-skills (the old Eronred/aso-skills address leads here)	2.3k	MIT	November 10
cognyai/claude-code-marketing-skills	114	None that GitHub detects. Its README says MIT	October 12
OpenArt-AI/skills	1	MIT	November 6
heygen-com/skills	547	MIT	July 14
novoads/agent-skills (ours)	29	MIT	November 9

Five skills that write

Anthropic's own marketing plugin is built mainly for Cowork, Anthropic's desktop app, but it also works in Claude Code. Its campaign-plan skill turns a goal into a brief with objectives, audience, messaging, channels, a content calendar and success metrics. The skill doesn't make a picture itself, so one would come from the design connectors the plugin lists, Canva and Figma. You add Anthropic's marketplace first, then install the plugin with claude plugin install marketing@knowledge-work-plugins.

The ad-creative-builder skill from aaron-he-zhu writes headlines and descriptions for Google's responsive search ads, plus hooks and an angle matrix, each one written to match the landing page the ad points to. Its file calls the result "a ready-to-import creative set".

The market-ads skill from zubair-trabzada runs from one command, /market ads followed by your site's address. It reads the site and writes copy variations, audience targeting, budget suggestions and creative specs for each platform into a single file, AD-CAMPAIGNS.md. The skill promises that "Every ad is ready for production or handoff to a media buyer," but the production is still your job. Its repo has one commit, the initial release from March 2, 2026.

The ASO pack's app-preview-video skill is for App Store previews and Google Play promo videos. Ask it for a script and you get a timed one, beat by beat, with what's on screen, the text overlay and production notes for the recording. It plans up to three iOS previews or one Play Store video, and you still record and edit them yourself.

Cogny's ad-copy-writer writes ad copy variations for Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat and X, with guidance for Apple Search Ads. Cogny's README lists it among its free skills that don't need an account.

None of these five calls a renderer, so they don't need anything beyond Claude. They're text files you can read before you install them, and Claude does the writing on whatever plan you're on. If copy and a plan are what you're after, they cost less than any renderer in this post, ours included.

Seven skills that render, and what each one needs

Corey Haines' ad-creative comes from the most-starred repo here, and it's mostly a writer. Its file sets the goal "to generate high-performing ad creative at scale", meaning headlines, descriptions and primary text. It only renders through tools you've set up. For static batches, it saves "generated images, if an image tool is configured", and its motion-video reference builds a faceless ad of 15 to 45 seconds from a concept.

That reference offers a "One-key Gemini path", where Nano Banana Pro draws the stills, Veo 3.1 fast animates them and Gemini's text-to-speech reads the script, all on your own Gemini API key. It puts each finished video at roughly $3 to $6 in API calls. It also expects the whole run to take about 15 minutes. We read version 2.13.0 the same day it last changed. You install the library with npx skills add coreyhaines31/marketingskills, and its README says it's "free and MIT-licensed."

Cogny's creative-engine turns customer language into 8 to 12 ad concepts, makes the images with your brand assets and uploads them to Meta, LinkedIn or TikTok as paused ads, so nothing runs until you switch it on. The skill says its image generation is "Cloud-only", and on Cogny's Solo plan it writes the image prompts and briefs instead. But Cogny's pricing page says image generation draws credits "on every plan". The two pages don't agree, so ask Cogny which plan you need before you buy one for the images.

Cogny's tiktok-launch-video makes the video on your own computer with FFmpeg and HyperFrames, HeyGen's open-source tool that turns HTML into video. "Making the video needs no accounts," the skill says, and it asks before it publishes anything. What comes back is a vertical MP4 at 1080 by 1920, which the skill can hand to TikTok Ads to run as an in-feed ad.

OpenArt's ugc skill makes "phone-native UGC ads through OpenArt MCP". OpenArt's repo also has skills for talking heads, brand commercials, hook variants and ad remakes, and its README says each one plans the script and shots with you, quotes the credits and generates with Seedance once you approve. The ugc skill starts from a Seedance 2.5 draft preview. "Plugins need a paid Claude plan," the README adds. On Claude's Free plan, you can still add OpenArt's MCP address as a custom connector, but you won't get the skills.

HeyGen's skills repo has three skills, and heygen-video is the one for video. Its README says, "The skill picks up the avatar automatically, writes a script, generates the video, and returns a share link." It runs on a HeyGen API key, or through HeyGen's MCP server if you'd rather sign in and "already have a HeyGen plan with credits".

Higgsfield's MCP server comes with ready-made creative skills of its own, and Higgsfield's post lists "a complete ad from a product photo and a creator reference" among them. The same post says "An active paid Higgsfield subscription is currently required to connect and generate through MCP," and that credits are charged as they are for a normal generation. We cover how Higgsfield's MCP connects, and what its credits do there, in our Higgsfield MCP explainer.

What the renderers cost

Prices as of November 11, 2026, as each company's own page showed them to a visitor from Spain.

Renderer	Used by	What its page showed
Google's Gemini API	Corey Haines' ad-creative	Nano Banana Pro at $0.134 an image at 1K or 2K, or $0.24 at 4K, on your own key
Cogny	creative-engine	Solo $9 a month with no credits, Cogny AI $18 with 150 credits, Cogny Pro $90 with 1,500, Cloud $499 with 5,000. US dollars a month, before VAT
OpenArt	ugc and OpenArt's other ad skills	Starter $14 with $13 a month beside it and 4,000 credits a month. Plus $34 with $27 beside it and 12,000 credits a month
HeyGen	heygen-video	Free at $0 with 3 videos a month, watermarked. Creator $29 a month, or $24 a month paid annually, with 600 credits
Higgsfield	Higgsfield's MCP skills	A paid subscription to connect through MCP, and MCP generations charged like normal ones
HyperFrames and FFmpeg	Cogny's tiktok-launch-video	Open source (HyperFrames is Apache-2.0), running on your own computer
Novoads	our four ad recipes	Starter $15 a month for 200 credits. Plus $49 a month for 1,000 credits

Corey Haines' tools file still prices the older Gemini 2.5 Flash Image at about 4 cents an image. Google's pricing page says that model "will be shut down on March 15, 2027", and Google's deprecations page calls its shutdown dates the earliest possible ones.

OpenArt's page was running a promotion when we looked, with "UP TO 27% OFF" across the top and a lower figure beside each list price, so the table gives both. OpenArt's terms allow commercial use of what you make from the Plus level up, and its Plus card lists commercial use rights. We go through every plan in our OpenArt pricing breakdown.

By their own numbers, two of these can come in under our storyboard ad. HyperFrames is open source and runs on your machine, and Corey Haines' estimate of $3 to $6 a video is less than our default storyboard ad costs on Starter. They make different kinds of video, one an animation built from HTML and the other a faceless ad animated from AI stills, so the cheaper one is the better buy when its kind of video is what you want.

How Novoads turns one chat into a finished storyboard ad

Row 12 is ours. Our Novoads connector gives Claude four ad recipes that work like skills served from our server. They're the 3D animated storyboard ad, the Claymation storyboard ad, Clone a video ad for your product, and Weekly ads. The skill pack on GitHub, novoads/agent-skills, is ours too, and it needs a Novoads API key.

Each storyboard recipe starts by pricing every paid step (the quotes charge nothing) and waits for your yes before it spends a credit. Then it makes the pictures and the scenes, adds narration, music and captions, and puts the ad together on our server. Our Claude ads skill post shows how to add the Novoads connector in claude.ai or Claude Code, and our Claude video editing post covers the assembly and captions step on its own.

For the 3D animated storyboard ad, the default board is five scenes and an end card with your real product photo, and its quote comes to 139 credits. That figure assumes low or medium picture quality and scenes at 720p. It also counts three narrated lines, each under 400 characters, and the basic caption style. With high-quality pictures, the same board comes to 157 credits. On Starter, where a credit works out to $0.075, the default board costs about $10.43. On Plus, at $0.049 a credit, it's about $6.81.

Made in Novoads with Seedance 2.0 · our 3D animated storyboard ad recipe, 19 seconds at 9:16 · our list of generations shows 133 credits for its pictures, clips and put-together, audio jobs not included · 2026-11-10

The 3D ad opens on a plastic bottle with a sad face, slumped against a gym bench. A man with a towel over his shoulder grimaces at his plastic bottle under the caption "WATER'S ALREADY WARM." By the last frame, he's smiling with a steel bottle.

Made in Novoads with Seedance 2.0 · our Claymation storyboard ad recipe, 21 seconds at 9:16 · our list of generations shows 173 credits for its pictures, clips and put-together, audio jobs not included · 2026-11-10

The clay ad starts on a woman in a yellow knit hoodie holding a dumbbell by a window at sunrise, under the caption "THE CITY WOKE UP." She drinks from a steel bottle on a bench and smiles at it, and the last frame reads "AQUA, ICE COLD FOR 24 HOURS." Aqua is a brand we made up for the prompts.

We made both ads in our own workspace on November 10, 2026. Our list of generations shows these jobs for each one.

Ad	Pictures	Seedance 2.0 clips	Put together with captions	Total on the list
3D animated storyboard ad	6 with GPT Image 2, 1 credit each	5 clips, 114 credits	13 credits	133 credits
Claymation storyboard ad	6 with GPT Image 2.6 Sunburst, 1 credit each	5 clips, 154 credits	13 credits	173 credits

The list counts only pictures and videos, so the narration, the music and the word check aren't in it. The recipe's 139 credits is the price of its default board, which isn't the same thing as what these two runs show. Our pricing FAQ says, "All videos generated with Novoads are fully licensed for commercial use."

Novoads is paid from the first month. Starter is $15 a month for 200 credits, and you'll find every plan on our pricing page.

Which skill fits which job

A skill that only writes needs nothing you don't already have, so if words are all you need, start with the writers. Anthropic's campaign-plan gives you the brief, aaron-he-zhu's builder and Cogny's ad-copy-writer give you the copy, and the ASO skill gives you a preview script to shoot.

A skill that renders needs its renderer's account, key or program, and you only get an ad back when that renderer makes one. If you want the ad itself, pick the renderer you're willing to set up, then the skill that drives it.

• If you have a Gemini API key and want a faceless ad, Corey Haines' ad-creative can make the video on your own bill.
• If you want paused image ads uploaded to Meta, LinkedIn or TikTok, Cogny's creative-engine does that once Cogny's image generation is on your plan.
• For a launch video built from HTML on your own machine, Cogny's tiktok-launch-video with HyperFrames doesn't need an account to render.
• For phone-style creator clips, there's OpenArt's ugc skill, and OpenArt's terms allow commercial use from its Plus plan up.
• For a talking avatar, HeyGen's heygen-video picks the avatar and writes the script for you.
• If you already pay for Higgsfield, its ready-made skills come through its MCP server.
• For a narrated character story with music and captions, put together in one chat, our storyboard recipes do that. Our comparison of AI video MCP servers covers the other connectors.

If you'd like new ads every week from the same chat, our Weekly ads recipe makes the week's ads with the other recipes and puts every word and every credit for the week on one page you approve with a single yes. It's been live since November 10, and we've only measured it in Claude Code, so we can't promise how it behaves in claude.ai's web chat.