Google Ads
Articles about Google Ads.
Google's New AI Ads and Analytics Tools Are Gated: Check These Four Account Settings
Google's August 10, 2026 release footnotes three of its new AI tools as beta, English-only. Here are the four account-level gates that decide whether any of it reaches you, and which ones you can actually open yourself.
Google Expands Ask Advisor Across Ads and Analytics: What Actually Ships Today
On August 10, 2026 Google wrapped four AI reporting capabilities around Ask Advisor, the agent it launched back in May. Here is the ship status of each one, and why none of it produces the ad you still have to run.
Google's Limited Ad Serving Policy Now Covers All Google Ads: How to Qualify Out
Google is extending Limited Ad Serving from Search and YouTube to Gmail, Discover and the Play Store, with the rollout finishing by 2028. Here is who gets impression-capped, what Google is actually measuring, and the moves that turn an account qualified.
YouTube Image Ads During Horizontal Mobile Playback: One Sighting, No Confirmation, No Buy Path
One practitioner reported a static image ad overlaying part of the screen during landscape mobile YouTube playback, roughly every three minutes. Google has confirmed nothing, and there is no campaign type, buying path, or opt-in attached to it.
Google Ads Target-Based Bidding Changes August 17: Reset Targets or Pay More Per Conversion
From August 17, 2026, budget-limited Target CPA and Target ROAS campaigns, including Shopping and Performance Max, will deliver at the target you set instead of beating it. Your budget cap still holds, so what moves is cost per conversion.
Google Ads Editor 2.13 Adds a Field Where You Declare AI-Generated Creative
Version 2.13 puts a User attestation field on every image and video asset, editable in bulk. Here is what it does, what else shipped with AI Max for Shopping, and what changes if your ads are AI-made.
Google Ads Video Campaign Groups: One Frequency Goal Across All Your YouTube Campaigns
Google made video campaign groups globally available in Google Ads on July 13, 2026: one reach or frequency goal across multiple YouTube video campaigns, campaign budgets and creative untouched, unified reporting. Here is what it changes and what to do this week.
A Google AI Mode Ad Does Not Buy a Citation: 50,032 Ad-Eligible Keywords, Tested
In a study of 50,032 commercial keywords picked because they already trigger text ads, Google's AI Mode returned an ad on 29.45% of them and named the advertiser's domain among its cited sources on only 11.53%. Paid placement and citation are separate channels.
Google Now Labels AI-Made Ads for Viewers: Does the Label Hurt Your Ads?
Google is adding a 'How this ad was made' panel that tells viewers if an ad was created or edited with AI. Here is where the label actually appears, why the panic is mostly overblown, and what advertisers should do.
Competitors Are Buying Your Brand Name on Google. Here Is How to Defend It
Competitors intercept branded searches with keyword insertion, comparison landing pages, and brand-modifier bids, all inside Google's rules. Here is how to detect each tactic, the defense playbook in escalation order, and the math of defending versus ignoring.
Google Ads Rules for AI-Generated Images: What Is Allowed in 2026
Google Ads allows AI-generated images but holds them to the same policies as any photo. Here are the 2026 rules: what Google's own tools will create, who gets access, how SynthID watermarking works, and what actually gets AI images disapproved.
Google Ads Creative Standards in 2026: What Changed for Video Ads
Google Ads video creative standards shifted in 2026: multi-format is the default, Google AI auto-generates and edits video assets, and coverage across 16:9, 1:1, and 9:16 now shapes delivery. Here is what changed and how to keep control of your ads.
The Google Ads Tactic That Cut Invalid Clicks by 50% (and How to Copy It)
A Google Premier Partner agency cut a client's invalid clicks in half by setting 540 Google-defined audiences to Targeting. Here is what happened, the exact setup steps, and who should skip it.
Google Is Testing AI Summaries Under Search Ads: 5 Moves Advertisers Should Make
Google Ads is testing AI-generated summaries beneath sponsored results, and it changes what your copy and creative have to do. Here is what is happening and the five moves to make now.
Google Video Reach and Video View Campaigns: What Their New Metrics Mean for Advertisers
Google has reshaped how Video Reach and Video View Campaigns report results on YouTube, giving advertisers a clearer line from budget to unique reach and TrueView views. Here is what changed and how to act on it.