AI advertising
Articles about AI advertising.
Shopping Ad CTR Is Rising While Impressions Fall: Why That Is Not a Win
Search Engine Land reports an analysis by Smarter Ecommerce's Mike Ryan showing Google Shopping ad impressions falling while CTR climbs, with AI Overviews as his openly unproven explanation. Here is what the numbers support, what they do not, and which metrics to read next to CTR.
Google's Official Ads MCP Server Is Read-Only: What Agent Connectors Can and Cannot Do
Google's own Google Ads MCP server ships three tools and lists its mode as read-only, so an agent can query your account through it but cannot pause a campaign. Third-party connectors already write, and the difference is the thing to check before you hand one an account.
Google's New AI Ads and Analytics Tools Are Gated: Check These Four Account Settings
Google's August 10, 2026 release footnotes three of its new AI tools as beta, English-only. Here are the four account-level gates that decide whether any of it reaches you, and which ones you can actually open yourself.
Google Expands Ask Advisor Across Ads and Analytics: What Actually Ships Today
On August 10, 2026 Google wrapped four AI reporting capabilities around Ask Advisor, the agent it launched back in May. Here is the ship status of each one, and why none of it produces the ad you still have to run.
Microsoft Ads Adds Ad Preview Hub to Performance Max, With 30-Day Public Share Links
Microsoft's Ad preview hub now reaches Performance Max: preview assets across MSN, Bing Search and Outlook on computer and smartphone before launch, then share them on a link Microsoft documents as public, view-only and expiring after 30 days. The rollout is partial, not general availability.
AI Video Ad Creative Goes Mainstream: Nearly Two-Thirds of Buyers Now Use GenAI
IAB's full 2026 video report, published July 14, says nearly two-in-three video ad buyers now use GenAI for digital video creative, up from half in 2025, with a third of their ad assets already AI-assisted.
Google Ads Video Campaign Groups: One Frequency Goal Across All Your YouTube Campaigns
Google made video campaign groups globally available in Google Ads on July 13, 2026: one reach or frequency goal across multiple YouTube video campaigns, campaign budgets and creative untouched, unified reporting. Here is what it changes and what to do this week.
AI Ad Volume Is Cheap Now. Only 45% of Marketers Say Quality Improved
A July 2026 study by WARC and LIONS Advisory with TikTok surveyed 400 marketers: 88% say generative AI raised creative volume, only 45% say it raised quality, and 67% still brief the model with demographics.
Google Ads Creative Standards in 2026: What Changed for Video Ads
Google Ads video creative standards shifted in 2026: multi-format is the default, Google AI auto-generates and edits video assets, and coverage across 16:9, 1:1, and 9:16 now shapes delivery. Here is what changed and how to keep control of your ads.
Meta's New AI Ad Suite Promises 4x ROI: Why You Still Own the Creative
On June 24, 2026, Meta unveiled an end-to-end AI suite that creates, tests, and launches ads inside its own platform, with Meta reporting 4x ROI. Here is what it changes for ad makers, and why the creative you own still wins.