Pippit AI Pricing: 1,575-Credit Starter and What One Ad Costs

One 30-second clip takes 70% of Pippit Starter's monthly credits

Pippit's pricing page lists its Starter plan at 1,575 credits a month. On October 31, 2026, a visitor from Spain saw it priced at EUR8 a month or EUR87 a year. Both were sale prices, with a higher list price struck through. A Pippit comparison page dated September 21, 2026 gives Seedance 2.5 a rate of 37 credits a second at 720p. At that rate, one 30-second clip takes 1,110 credits. That's about 70% of a month's allowance.

That leaves 465 credits, which won't cover a second try at that length. At the monthly sale price, the clip works out to about EUR5.64. At the EUR13 list price, it's about EUR9.16. Pippit's simpler tools probably cost far less, but we couldn't find their rates. So we priced the kind of clip Pippit does publish a rate for.

We didn't test Pippit for this post. We read its pricing page, help center and terms on October 31, 2026, while signed out and from a connection in Spain. That's why its prices here are in euros. Older figures come from Internet Archive copies, the ratings from public review pages, and the Novoads side from our own price list and one of our own renders.

Who runs Pippit, and how much of it is free

Pippit is an AI tool for making marketing videos and images. You paste a product link or upload product visuals, and its ad maker turns them into an ad. The site's footer lists Veo 3.1, Seedream 5.0 Pro, Sora 2, Seedance 2.5 and Nano Banana Pro.

Pippit and CapCut

Pippit's pricing page says "Powered by CapCut", and the terms page on its site is titled CapCut Terms of Service. Those terms are an agreement between you and Bytedance Pte. Ltd., and they count "the CapCut Commerce Pro and Pippit web platforms and mobile applications" as part of the platform.

So as we read it, you'd be buying from the company behind CapCut, under CapCut's terms. But Pippit sells its own plans and credits, so CapCut's own pricing won't tell you what Pippit costs.

What the Free plan includes

The Free plan costs EUR0 and needs no credit card. Its list includes the Video agent, talking photos, avatar videos and three free photo avatars, with a warning that "Some features might cost credits".

The allowance is harder to pin down, because Pippit's own pages give different answers:

• The pricing page promises "free daily credits" but gives no number.
• Pippit's Seedance 2.5 page says "All users also receive free daily credits on an ongoing basis."
• A Pippit page dated June 22, 2026 says "The free plan includes weekly credits" and puts them at 150 a week.
• A Pippit page dated December 8, 2025, comparing free use with Hailuo AI, says "It gives 150 credits per week".

That 150 is the only number we found. We can't say which of these lines holds today, because we didn't test it.

The Seedance 2.5 page also says "New Pippit users get free credits to try the Seedance 2.5 AI video generator right away", but it doesn't say how many. If the 150 still holds, it buys about four seconds of Seedance 2.5 at 720p. So we wouldn't expect a free week to cover a 30-second clip. A help page dated January 14, 2026 adds that you can earn credits by completing tasks, such as linking social accounts, installing the desktop app or inviting a friend.

Pippit's pages disagree on the watermark

The pricing page lists "Remove watermark" on Starter, Plus and Pro, and leaves it off the Free card. But Pippit's ad maker page says "Pippit's ad maker free version provides watermark-free exports, ensuring your ads maintain a polished appearance." We read both on October 31, 2026. The December 8, 2025 page also says free exports aren't watermarked. If a clean free export matters to you, export one before you rely on either claim.

What Pippit means by "free trial"

Pippit's pricing FAQ says "All of our packages come with a free trial, giving you the chance to try each once before committing." The page also ends with a "Start your free trial" button. But no plan card says how long a trial lasts or what it includes, and the same FAQ answer says you'll need a paid subscription for advanced features and more credits. We'd treat the Free plan as the only offer Pippit shows in full.

Pippit's plans and prices

Prices as of October 31, 2026, for a visitor from Spain. The struck-through figures are the list prices on Pippit's own cards.

Plan	Credits a month	Billed monthly	Billed yearly
Free	No number on the pricing page	EUR0	EUR0
Starter	1,575	EUR8 EUR13	EUR87 EUR145
Plus	3,885	EUR19 EUR31	EUR213 EUR355
Pro	8,645	EUR41 EUR68	EUR467 EUR779
Pro	17,600	EUR83 EUR138	EUR948 EUR1,580
Pro	23,500	EUR110 EUR184	EUR1,260 EUR2,100
Pro	35,500	EUR166 EUR277	EUR1,901 EUR3,169
Pro	59,000	EUR270 EUR450	EUR3,117 EUR5,195

Every paid price in the table is promotional. The discount is 38% on monthly Starter and 39% on monthly Plus. Everything else is 40% off, and the pricing page doesn't say when the promotion ends.

Paid plans renew automatically, and the cards we saw don't say at what price. Pippit's offer page says "Unless cancelled, subscriptions renew automatically at the renewal price listed under 'Auto-renews at' on each plan card." The pricing cards shown to us had no such line, so we'd budget for the list price too.

What a yearly plan gets you

On yearly billing, "per month" is just a rate. Pippit's FAQ says "The yearly subscription is paid in full with a single upfront payment for the entire subscription period, and credits for the whole year are issued to you." Going by that wording, EUR87 gets you 18,900 credits up front. That's the monthly 1,575 times 12. The Starter card's own line, "EUR 1=✦ 217.24", lines up with that.

On Starter, the yearly saving is small, because the monthly price is discounted too. Twelve months at the sale price come to EUR96, against EUR87 for the year. At list, it's EUR156 against EUR145.

Pro's five sizes

Pro comes in five sizes, and Pippit's pages don't agree on which one the card shows first. On October 31, 2026, the Pro card on the pricing page opened at 35,500 credits (EUR1,901 a year). The same day, on Pippit's video generator page, it opened at 23,500 credits (EUR1,260 a year). So whenever you see a Pro price, including in reviews, check which credit size it's for.

Older Pippit pages show other credit numbers

Bigger Starter numbers are still up on Pippit's own site, so 1,575 may look like a typo at first:

• Help pages dated January 14, 2026 say "up to 3200 credits per month".
• A comparison dated September 21, 2026 prices Starter with 2,100 credits.
• Internet Archive copies of the pricing page show 2,100 through about September 6 and 1,575 by October 7, both from the Canadian version of the page.

We found no Pippit page announcing the change, and we don't know when the page shown in Spain changed. We think the older pages are stale copy, and that 1,575 is the number to plan around, unless your own card shows something else.

The US price and the name Basic

We couldn't see a US price, because Pippit showed us euros. The most recent US copy in the Internet Archive is from September 3, 2026. It has Starter at USD120 a year, with USD200 struck through. That copy shows 2,100 credits a month on an older price list, so don't plan on it. If you're in the US, check the currency and the credit number on your own card.

Pippit's promo pages also call the entry plan Basic, while the pricing page calls it Starter. We're treating them as the same plan.

Canceling and refunds

Pippit's help center and general terms cover the basics:

• To turn off renewal, the help center (dated September 11, 2026) says to click Subscription at the top right of the page, then Disable auto renewal.
• The terms say you keep paid access until the period ends, and you're charged the full fee for that period, unless their jurisdiction-specific sections or the law say otherwise. After that, your account moves to the Free plan.
• Unless those jurisdiction-specific sections say otherwise, the terms offer a full refund within 14 calendar days "provided that you do not have any usage of the Premium Services in any form whatsoever".

The European Union and the United Kingdom get their own sections, and US users have separate terms.

What Pippit's credits buy

Credits mean something different at every vendor, which is why we turn them into a cost per finished ad. For Seedance 2.5, Pippit has published more than one rate:

• 37 credits a second at 720p, on a comparison page dated September 21, 2026, in a passage on its 40%-off annual plans
• 32 credits a second at 720p without a reference, on a pricing guide dated September 20, 2026
• 25 credits a second at 720p with a reference, on the same guide, which says you're also billed for the length of any reference video
• 15 credits a second at 480p without a reference, on the same guide

We use 37 because it's on the later page and it's the higher cost. We can't tell you which rate the app charges today. Pippit's help center says to "refer to the in-app information for details", and we didn't test the app.

Pippit's dollar figures use older credit numbers

Pippit also publishes dollar rates of its own. A page dated October 8, 2026 prices Seedance 2.5 at 720p on its 40%-off annual plans. It puts the cost at $0.16 to $0.18 a second, depending on the tier. Pippit's September 21 comparison gets there by pricing Starter at $120 a year for 2,100 credits. That's more credits than the card we saw, so we think today's dollar rate could be higher. Pippit adds that such figures "are based on the plan price and include credits, not direct per-second charges from Seedance 2.5."

Pippit's first-month offer

Pippit's Seedance 2.5 offer page advertises a first-month deal in US dollars. It says "The Basic monthly $1.50 offer is available with eligible card or PayPal payment methods." It also says "Up to 90% off applies only to the first month of the eligible Basic monthly plan."

Pippit's own figure for that month is $0.035 a second. Over 30 seconds, that comes to $1.05. Its October 8 page says "Pippit's current first-month offer should be presented as a promotional rate rather than a permanent Seedance 2.5 price." The pricing page we saw from Spain didn't show a first-month price.

What we couldn't price

None of the Pippit pages we read gave a credit cost for avatar videos or link-to-video ads. The help center says "not all creation tools will consume credits" and sends you to the app.

The December 8, 2025 page does hint that simpler video costs far less. It calls 150 credits "enough to generate up to 2 minutes of video", which is well under the Seedance 2.5 rate, but it doesn't say which tool it means.

When credits expire, and what top-ups cost

Pippit's help center, dated September 11, 2026, says credits in a plan "Expire when the subscription ends", and credits you buy separately are "Valid for two years". When you spend credits, Pippit takes whichever expire first. We didn't find anything on whether unused credits roll over from one month to the next while you keep paying.

Top-ups cost about twice as much per credit as monthly Starter does at the sale price. On October 31, 2026, the iOS app's listing in the German App Store showed these credit packs among its in-app purchases:

• 100 credits at 1,00 €
• 1,000 credits at 10,00 €

That's 100 credits a euro, against about 197 on monthly Starter. At the top-up rate, a 1,110-credit clip would cost about EUR11.10.

What one 30-second ad costs on Pippit and in Novoads

The Pippit side

We priced the 1,110-credit clip from the top of this post on three plans, dividing each plan's price by its credits. The figures are in euros for a visitor from Spain, sale price first and list price second:

• About EUR5.64 and EUR9.16 on monthly Starter
• About EUR5.11 and EUR8.52 on yearly Starter
• About EUR5.43 and EUR8.86 on monthly Plus

Starter covers one such clip a month, with 465 credits left over. Plus covers three, with 555 left.

Pippit's lower published rates change the math on monthly Starter:

• At 32 credits a second, the clip is 960 credits. That's about EUR4.88, or EUR7.92 at list.
• At 480p, the rate is 15 credits a second, which makes the clip 450 credits. That's about EUR2.29, or EUR3.71 at list, and Starter covers three of them.

Pippit's own dollar rates for 720p on its annual plans run from $0.16 to $0.18 a second. At those rates, the clip comes to $4.80 to $5.40.

The Novoads side

Our prices are in US dollars, and we haven't converted Pippit's euros. Novoads is paid from the first month. Starter is $15 a month for 200 credits, billed monthly only. Plus is $49 a month for 1,000 credits. Billed annually, it's $39 a month.

The Novoads pricing page set to Monthly, with the Starter, Plus and Ultra cards · taken 2026-10-31

A credit costs $0.075 on Starter and $0.049 on Plus. We priced a 30-second ad with Seedance 2.5, with Wan 3.0 and with a talking actor.

• One take of Seedance 2.5 at 720p is 210 credits. That's more than Starter's 200, so you'd need Plus. There it costs $10.29, or $8.19 billed annually.
• Seedance 2.5 at 480p is 90 credits. Starter covers two of those at $6.75 each, and on Plus one costs $4.41.
• A Wan 3.0 take runs up to 15 seconds, so the ad needs two. At 720p, each take is 27 credits, so the ad comes to 54 credits. That's $4.05 on Starter and $2.65 on Plus, and a month of Starter covers three of those ads.
• A talking actor at 720p is 200 credits a started minute. That's $15 on Starter and $9.80 on Plus. At 480p, it's 100 credits a started minute. That's $7.50 on Starter and $4.90 on Plus.

Since we bill talking actors by the started minute, a short read costs the same as a 60-second read. We made the read below through the Novoads MCP connector on October 9, 2026. It runs 10 seconds and used one started minute, or 200 credits.

Talking actor · Roberto, from our actor library, leans on a kitchen island for a 10-second read on a pour-over coffee set, made over the Novoads MCP connector · 720p, 200 credits for one started minute · rendered 2026-10-09

We can't compare that with Pippit, because we didn't find what its avatar videos cost in credits.

Where Pippit costs less

On Seedance 2.5, Pippit costs less. At Pippit's own dollar rates, the 720p clip comes to $4.80 to $5.40. That's about half of our $10.29 on Plus. Pippit's Starter also has room for a full 720p clip, and ours doesn't. If that's the ad you want and the 37-credit rate still holds, Pippit is the cheaper place to make it.

In Novoads, Wan 3.0 is the cheaper route. At $2.65 on Plus, it costs less than Pippit's own Seedance 2.5 range. But that's a different model, and the ad is two takes instead of one, so it's worth watching the finished ad before you decide on price.

If you're weighing more than these two tools, we've also priced one 30-second ad on Creatify, MakeUGC and VEED.

Can you run a Pippit video as a paid ad?

Probably, within limits. The general terms Pippit showed us in Spain (last updated April 15, 2026) say "For Pippit, you are expressly permitted to use Company Content for commercial purposes, subject to compliance with the CapCut Materials License Agreement." They also say "We don't own your User Content." But by submitting content, you do grant the company and its affiliates a "non-exclusive, royalty-free, transferable, sub-licensable, perpetual and worldwide license" to use it.

US users fall under other terms

Those terms say that for a US user, "your use of the Platform is governed by the CapCut US Terms of Service instead of these Terms." We didn't read that document, so don't take anything in this section as covering a US account.

How far the CapCut license reaches

The license, last updated January 22, 2026, defines its platform as the CapCut app, desktop version and website. Pippit appears only in its contact details, so how each clause applies to Pippit is our own reading.

• Only material marked for commercial use counts, and the license calls it Dual Use Material. Subject to the license's other restrictions, you get a limited right to use content made solely from it "as promotional, marketing or advertising materials for distribution via other online media."
• On e-commerce platforms, that content "must not be used to endorse authenticity, legality, quality or other aspects of the products or services".
• If you mix the two kinds, you lose commercial use altogether. The license says "if the content you create on the Platform incorporates both Dual Use Material and Non-commercial Use Material, you can only use such content for the personal and non-commercial use, but not for any commercial use or purpose."
• Music is more limited. Commercial Sounds may be shown "within CapCut, TikTok and TikTok for Business", and any other use needs separate permission from the rights holders.

So if your ad will run outside CapCut and TikTok, we'd use music you've cleared yourself. Our own pricing FAQ says "All videos generated with Novoads are fully licensed for commercial use."

What reviewers say about Pippit

Pippit's Trustpilot page showed a 1.7 rating from 55 reviews when we read it on October 31, 2026. Of those, 86% were one-star. The page adds "This company hasn't invited customers recently, so reviews may not be representative".

Three reviews give a sense of the range:

• A one-star review from July 30, 2026 says "I subscribed to their plan and the very next day, they cancelled my plan and revoked the credits."
• A two-star review from September 2026 says "I reloaded a project, and 7 of 20+ clips and prompts are now empty."
• A four-star review from August 25, 2026 says "Overall is a good and affordable platform, but it gives me a feeling that it's just a semi-finished product".

These are individual accounts, and we haven't verified any of them. On Product Hunt the same day, Pippit had 3.0 from 5 reviews. Google Play listed 500K+ downloads but showed us no rating, and the German App Store listing says there aren't enough ratings yet for a summary.

Who should pay for Pippit, and who shouldn't

Based on our reading of the pages above, Pippit looks like a fit if:

• You want Seedance 2.5 clips at a low price per clip, and you'll check the real rate in the app first.
• You sell on TikTok Shop. Pippit's plan table has rows for adding TikTok Shop links to videos and for TikTok Shop sales, and we've written up how to make those videos with AI.
• You want to generate, edit, caption and publish in one workspace, which is how Pippit describes itself.

It's a weaker fit if:

• You need to know what a talking-avatar or link-to-video ad costs before you pay.
• You plan to run the video outside TikTok with CapCut's commercial music in it.
• You want the free allowance, the trial and the renewal price spelled out on the plan cards.

If your ad is a person talking to the camera, that's the job Novoads is built for. You pick an actor, write the script and get the ad. We publish the rate, too. It's 200 credits a started minute at 720p, and you can see it, along with every plan, on our pricing page.

At the 37-credit rate, a month of Pippit Starter covers 42 seconds of Seedance 2.5. If you need more than one 30-second clip a month, look at Pippit's Plus, which covers three.