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Insights for AI advertisers

Guides, strategies, and comparisons for creating AI video ads that convert.

UGC Ads: What They Are, Why They Work, and How to Create Them with AI
Guides11 min

UGC Ads: What They Are, Why They Work, and How to Create Them with AI

Complete guide to UGC ads (User Generated Content): what they are, why they outperform polished brand ads, the formats that carry paid social, and how to create them with AI in minutes.

AI Ads: How to Make Video and Image Ads With AI in 5 Steps
Guides11 min

AI Ads: How to Make Video and Image Ads With AI in 5 Steps

AI ads are paid ads whose script, image, voice or video is generated by AI; here are the five steps to make one and what a finished ad costs in credits.

AI for Advertising: How Artificial Intelligence Is Transforming Digital Ads
Strategy9 min

AI for Advertising: How Artificial Intelligence Is Transforming Digital Ads

Discover how artificial intelligence is transforming digital advertising in 2026. From creative generation to campaign optimization, this guide covers the 5 main uses of AI in advertising.

OpenAI Announces Ads in ChatGPT: Everything You Need to Know [2026]
News12 min

OpenAI Announces Ads in ChatGPT: Everything You Need to Know [2026]

OpenAI started testing ads in ChatGPT in the US on February 9, 2026, on the Free and Go plans. Learn what the ChatGPT Go plan includes, OpenAI's advertising principles, and what this means for users and advertisers.

How to Create UGC Ads with AI: The Copy-Paste Step-by-Step
Guides11 min

How to Create UGC Ads with AI: The Copy-Paste Step-by-Step

Create UGC-style video ads with AI in one sitting: write a four-beat script, upload a product image, pick an actor that matches your buyer, and export a publishable ad. Here is the exact workflow.

How to Create Video Ads Without a Camera in 2026
Guides10 min

How to Create Video Ads Without a Camera in 2026

Discover practical methods to create professional video ads without filming equipment. Compare AI avatars, animation, stock footage, and other camera-free approaches with costs, quality, and production speed.

A performance marketer at a desk comparing a laptop of stepped bar columns with a row of phones playing vertical product ads
Strategy13 min

How to Scale Ad Campaigns Without Resetting Learning: Budgets, Structure and the 50-Result Bar

Scaling ad campaigns means adding spend without paying for needless relearning: Meta restarts an ad set's learning phase after significant edits and large budget changes, so raise budgets in small steps, put new creative in new ad sets and keep each ad set near 50 results a week.

How to Create Google Ads: Step-by-Step Guide 2026
Platforms12 min

How to Create Google Ads: Step-by-Step Guide 2026

Learn how to create high-performing Google Ads campaigns from scratch. This step-by-step guide covers campaign types, setup, optimization tips, and strategies to maximize ROI in 2026.

How to Make Instagram Ads in 2026: Complete Guide for Marketers
Platforms11 min

How to Make Instagram Ads in 2026: Complete Guide for Marketers

Step-by-step guide to creating effective Instagram ad campaigns. Ad formats, campaign setup, optimization tips, and why AI video content outperforms everything else.

How to Make Ads That Convert: 6 Steps, a Checklist for Each
Strategy12 min

How to Make Ads That Convert: 6 Steps, a Checklist for Each

A six-step method for making ads that convert, from the offer to the test, with a checklist for each step and one candle ad carried through all six.

A phone paused on the first frame of a sneaker-cleaner ad beside a stopwatch and a notebook of draft hook lines
Strategy12 min

Ad Hooks: 12 Formulas for Writing the First Three Seconds of a Video Ad

An ad hook is the first three seconds of a video ad: the first frame, the first spoken line and the on-screen text. TikTok and Meta both ask for the key message inside that window. Here are 12 formulas to write one, a worked example and hooks by category.

How to Improve Your ROAS with AI-Generated UGC Video [2026]
Strategy11 min

How to Improve Your ROAS with AI-Generated UGC Video [2026]

Improve your ROAS with UGC by treating creative volume as the lever, not budget. The mechanism, a step-by-step, the metrics to watch, and the math behind it.