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AI advertising news: tool launches and platform changes.
Google Video Reach and Video View Campaigns: What Their New Metrics Mean for Advertisers
Google has reshaped how Video Reach and Video View Campaigns report results on YouTube, giving advertisers a clearer line from budget to unique reach and TrueView views. Here is what changed and how to act on it.
Meta's New AI Ad Suite Promises 4x ROI: Why You Still Own the Creative
On June 24, 2026, Meta unveiled an end-to-end AI suite that creates, tests, and launches ads inside its own platform, with Meta reporting 4x ROI. Here is what it changes for ad makers, and why the creative you own still wins.
Seedance vs Veo for UGC Ads: Test 3x More Angles for the Same Budget
Novoads runs both Seedance 2.0 and Google Veo 3.1. Seedance is the cheaper, up-to-15-second workhorse for testing many ad angles; Veo is the 1080p and 4K hero cut you scale. Here is which to use, with real per-clip credit costs.
What Is LTX-2.3? The Open-Weights AI Video Model You Run Yourself
LTX-2.3 is Lightricks' open-weights audio-video foundation model: it generates synchronized sound and picture in one model and runs on your own hardware. Here is what it is, how its architecture works, and how it compares to the models you can run for ads today.
What Is Seedance 2.5? ByteDance's 30-Second AI Video Model
Seedance 2.5 is ByteDance's announced AI video model that generates a 30-second clip in a single pass with up to 50 reference inputs. Here is what it is, what it changes for ad makers, and what to run while it is still pre-launch.
![OpenAI Announces Ads in ChatGPT: Everything You Need to Know [2026]](/_next/image?url=%2Fblog%2Fchatgpt-anuncios.jpg&w=3840&q=75)
OpenAI Announces Ads in ChatGPT: Everything You Need to Know [2026]
OpenAI will introduce ads in ChatGPT. Learn about the new ChatGPT Go plan, OpenAI's advertising principles, and what this means for users and advertisers.