HeyGen Pricing 2026: Every Plan and What a 30-Second Ad Costs

HeyGen Prices Plans in Dollars and Videos in Credits

HeyGen's plans cost $0 on Free, $29 a month on Creator ($24 a month on annual billing), $49 a month on Pro's first tier and $149 a month plus $20 per added seat on Business, with Enterprise priced by its sales team: those are the US-dollar list prices on heygen.com/pricing, read 2026-10-19. What one video costs depends on credits, and at the per-minute rates in HeyGen's help center (dated 2026-10-13) a 30-second Avatar IV ad from a video look works out to about 75 cents on Creator and an Avatar V ad to about $1.16.

Two prices, then. The plan buys a monthly pile of credits; the model you render with decides how fast it drains. This guide lists all five plans and the ten Pro tiers, what each HeyGen model charges per minute, one 30-second ad priced on every plan, and the same 30 seconds on Novoads, from an ad we rendered. We have not used HeyGen hands-on for this guide: its numbers come from its own pricing page and help center, each dated, and the arithmetic is ours.

Every HeyGen Plan, Price and Credit Grant

HeyGen lists five plans on its pricing page. The figures below are what the page showed in US dollars on 2026-10-19, and a re-read on 2026-10-20 showed the same prices; the annual column comes from the page's Yearly toggle.

Plan	Monthly billing	Annual billing	Credits a month	Longest video
Free	$0	$0	None (3 videos)	1 minute
Creator	$29	$24 a month	600	30 minutes
Pro	$49 to $4,300	$41 to $3,586 a month	1,000 to 100,000	30 minutes
Business	$149 + $20 a seat	$119 a month	1,500, shared	60 minutes
Enterprise	Contact sales	Contact sales	Set to usage	No maximum

What Free, Creator and Pro include

• Free is labeled "For trying it out": $0, 3 videos a month of up to a minute each, watermarked according to the card on 2026-10-20, and no credits at all. HeyGen's help center adds that Free accounts get 1 to 3 videos depending on region.
• Creator is $29 for 600 credits a month, with 1080p export, HeyGen's branding removed, a custom avatar with your own voice and likeness, and 175+ languages and dialects. Its card, read 2026-10-20, lists Avatar V "with limited usage" and does not say where the limit sits.
• Pro keeps the same features on all ten tiers; per HeyGen's FAQ, only the monthly credit allocation changes. Over Creator, its card on 2026-10-20 adds 4K export, Seedance 2.0 inside HeyGen, Avatar V with first access to newer models, and faster processing.

Business seats and Enterprise quotes

Business costs $149 a month for the first seat and $20 a month for each added seat, and HeyGen's plan guide (updated 2026-10-19) is explicit that seats add no credits: the 1,500 credits are one pool shared by everyone in the workspace. Five people on Business pay $229 a month for the same 1,500 credits one person gets for $149. What the seats buy is the workspace: SAML/SSO, a brand kit and asset library, SCORM export and twice Pro's concurrency, per the card on 2026-10-20. InVideo, by contrast, bills every plan per seat and gives each seat its own credits.

Enterprise shows no price at all, only Contact Sales, with credit volume "set to your usage" and no maximum video length on the same day's card.

Annual billing and the currency on screen

Paying yearly cuts Creator to $24 a month, billed as $288 once. Against $348 for twelve monthly bills that saves $60, close to the two months the toggle's "2 months free" label promised on 2026-10-20. Pro's first tier falls to $41 a month ($488 a year) and Business to $119 a month ($1,428 a year). The global page prices in US dollars, while HeyGen's UK page listed Creator at £21 a month on 2026-10-20, so check the page your own region serves. Synthesia goes further: its Starter price differs by region, even in dollars. For HeyGen's $29 Creator plan set against a rival plan, HeyGen vs Synthesia compares the two.

What a HeyGen Credit Buys, Model by Model

The pricing FAQ puts it plainly: "Credits are HeyGen's single currency for video and asset creation." Every paid plan draws on one balance, and each feature burns it at its own rate, some per minute of generated output and others a fixed number per generation. The rates below come from HeyGen's help-center article on credits, dated 2026-10-13.

Avatar III, IV and V, per minute of video

An avatar is rendered from a look, either a photo or a video clip of the presenter, and the look type changes the rate:

• Avatar III: 4 credits a minute with a video look, 7 with a photo look
• Avatar IV: 31 credits a minute with a video look, 16 with a photo look, plus 40 a minute for Custom Expressive Motion, which only Avatar IV offers
• Avatar V: 48 credits a minute with either look

For a 30-second ad on a video look, that is 2, 15.5 and 24 credits. Where these models win and fall short in ads is the subject of our HeyGen review; what an AI avatar video generator is for in the first place has its own explainer.

Video Agent, Seedance mode and flat-priced clips

Video Agent, which builds a whole video from a prompt (HeyGen's API page lists it as Prompt to Video), costs 80 credits a minute in standard mode and 240 in Seedance mode, or 40 and 120 credits for 30 seconds. HeyGen lists its Seedance engine, Video Agent included, as a Pro feature, so the Seedance rate is a Pro-plan cost. Clips generated as assets are priced per clip instead: 60 credits for a 720p Seedance clip or 150 at 1080p, and 90 for a Veo 3 clip, whatever the length.

Billing by the second, and the limits around it

HeyGen does not round a clip up to the minute. Its Avatar IV guide (updated 2026-09-09) says it charges for "the actual seconds of avatar generation, not the entire video length", and gives the example of a 30-second video that uses 20 or 25 seconds of credits because of pauses. The credits article prices its own example the same way: Custom Expressive Motion on a 30-second scene costs 20 credits, half the 40-a-minute rate. The per-ad figures in the next section are therefore ceilings for a 30-second script with the avatar on screen throughout.

Three limits sit around those rates:

• Accounts can differ. The credits article warns that some accounts see different credit costs or limits depending on account creation date and region, and that the cost HeyGen shows before you generate is the one it charges.
• Rollover is short. Monthly credits roll over for one more month, annual subscribers' credits accumulate until renewal, and credits left at cancellation expire when the paid cycle ends.
• Topping up depends on the plan. Creator cannot buy extra credits and has to upgrade, Pro moves up a tier, and Business buys blocks of 100 credits for $5, which is $0.05 a credit.

The API is a separate wallet. HeyGen sells API usage pay-as-you-go in dollars, "charged by actual seconds generated", at $7.20 a minute for an Avatar V digital twin per its API pricing article (updated 2026-10-19). That is $3.60 for 30 seconds, about three times what the same 30 seconds of Avatar V costs on Creator.

One 30-Second Ad, Priced on Every HeyGen Plan

The per-ad formula: plan price ÷ plan credits × credits for 30 seconds. On Pro's first tier, a Video Agent ad is $49 ÷ 1,000 credits = 4.9 cents a credit, × 40 credits = $1.96. The table runs that formula for every plan and Pro tier at monthly billing, with the video-look rates for Avatar IV and Avatar V and standard mode for Video Agent. It is our arithmetic, not a figure HeyGen publishes; Higgsfield pricing runs the same exercise on another credit ladder.

HeyGen plan	Price a month	Credits	Avatar IV ad	Avatar V ad	Video Agent ad
Creator	$29	600	$0.75	$1.16	$1.93
Pro 1,000	$49	1,000	$0.76	$1.18	$1.96
Pro 1,500	$74	1,500	$0.76	$1.18	$1.97
Pro 2,000	$99	2,000	$0.77	$1.19	$1.98
Pro 3,000	$149	3,000	$0.77	$1.19	$1.99
Pro 5,000	$240	5,000	$0.74	$1.15	$1.92
Pro 7,500	$360	7,500	$0.74	$1.15	$1.92
Pro 10,000	$460	10,000	$0.71	$1.10	$1.84
Pro 20,000	$900	20,000	$0.70	$1.08	$1.80
Pro 50,000	$2,250	50,000	$0.70	$1.08	$1.80
Pro 100,000	$4,300	100,000	$0.67	$1.03	$1.72
Business	$149	1,500	$1.54	$2.38	$3.97
Business top-up	$0.05 a credit	Any	$0.78	$1.20	$2.00

Pro buys features first, cheaper credits only at volume

Creator works out to 4.83 cents a credit. Pro's 1,000 to 3,000-credit tiers cost 4.9 to 4.97 cents, slightly more, and the price per credit only drops below Creator's at 5,000 credits ($240), bottoming out at 4.3 cents on the 100,000-credit tier. The result is a nearly flat line: on every Creator and Pro tier, a 30-second Avatar IV ad costs between 67 and 77 cents. Moving up to Pro pays for 4K, Seedance and more credits in the month. Below 5,000 credits it does not make an ad cheaper, and above that the saving tops out at 8 cents an Avatar IV ad.

Business doubles what an included credit costs

Business's $149 buys 1,500 credits, or 9.93 cents a credit, about twice Creator's rate, so a 30-second Avatar IV ad on Business costs $1.54 out of the included pool. Every added seat raises the bill without adding a credit. Top-up credits at $0.05 bring that ad back to 78 cents, which shows what Business is priced for: the shared workspace, not the video.

Paying yearly, and the ceiling on Creator

Annual billing is the cheapest way to run a small HeyGen account. Creator's $288 a year works out to 4 cents a credit, which puts an Avatar IV ad at 62 cents, an Avatar V ad at 96 cents and a Video Agent ad at $1.60. The catch is volume. Creator's 600 credits cover 38 thirty-second Avatar IV ads, 25 Avatar V ads (if its Avatar V limit allows that many) or 15 Video Agent ads a month, and Creator cannot buy more. Ad 39 means Pro, where the 1,000-credit tier covers 64, 41 or 25. Unused credits carry over only one month.

How Novoads Prices the Same 30 Seconds

Novoads makes UGC-style video ads with AI actors: you pick an actor, paste a script, and a talking actor delivers it to camera in a vertical, square or horizontal video. Its meter differs from HeyGen's in one way that matters at 30 seconds. A Novoads talking actor bills by the started minute, so anything from 1 to 60 seconds costs 200 credits at 720p, the default, or 100 credits at 480p. A 30-second ad pays for the whole minute, where HeyGen bills the seconds.

A 23-second ad we rendered, billed as a full minute

Talking actor · a 23-second presenter ad for a reporting tool, made through the Novoads connector · 200 credits, one started minute at 720p · rendered 2026-10-05

On 2026-10-05 we made a 23-second talking-actor ad at 720p through the Novoads connector: a presenter at a desk says she used to spend three hours a week building reports by hand until a tool started building them in about a minute, and closes on a link. It was billed 200 credits, one started minute, exactly what a full 30-second ad costs. It rendered in 2 minutes 31 seconds, and a machine transcript matched the script word for word. A 30-second script would have cost the same 200 credits; at 61 seconds it would have cost 400.

What each Novoads plan buys at 30 seconds

Novoads starts at $15/month (Starter, 200 credits per month). Plus is $49/month (1,000 credits), and Ultra starts at $129/month (3,000 credits) for more volume. All plans are published on novoads.ai/pricing. At one started minute per ad, a month of each plan covers:

• Starter: one 30-second talking-actor ad at 720p, or two at 480p
• Plus: five at 720p, or ten at 480p
• Ultra 3,000: 15 at 720p, or 30 at 480p

Screenshot: novoads.ai/pricing on monthly billing, taken 2026-10-20. Starter is $15 for 200 credits. Plus is $49 for 1,000 and Ultra is $129 for 3,000

The cards' "UGC videos" counts are set at 40 credits a video, a short clip rather than a talking-actor minute. Two concessions belong beside that list. HeyGen's Creator month covers 38 Avatar IV ads where Novoads' Starter covers one talking-actor take, so per 30-second avatar ad HeyGen is the cheaper meter on every plan in this guide. And Novoads' monthly credits reset at renewal, while HeyGen's roll over for a month.

Presenter avatar or UGC actor: what each 30 seconds is

The two meters price different things, so read the comparison as what each 30 seconds buys:

• On HeyGen, 30 seconds of Avatar IV or V is a presenter rendered from a photo or video look, your own digital twin included, drawn by the second from a shared balance, in 175+ languages and dialects, with 700+ stock avatars on paid plans. HeyGen also markets a UGC ad app with 1,100+ creator-style presenters.
• On Novoads, 30 seconds is one take of a UGC-style actor from a library of 100+, or a custom actor made from your own photo, delivering an ad script with a voice in any of 31 languages, in the look of a UGC creator rather than a spokesperson. A stock actor's hands are empty: to show your product in hand, you upload a photo of someone holding it and turn it into a custom actor.

If the job is many presenter videos, HeyGen's meter wins outright. If the job is a creator-style ad, the question is which actor reads as a customer in your category, and the per-take price is one input. Our Novoads vs HeyGen comparison weighs the rest, and HeyGen vs Creatify covers the UGC ad tools head to head.

Matching a HeyGen Plan to Your Monthly Ad Count

Pick the plan by how many 30-second ads you will render in a month and at what resolution, then check the model you will render them with.

When Creator is enough

Creator fits when:

• you render up to 38 thirty-second Avatar IV ads, or 25 Avatar V ads, a month
• 1080p is the highest resolution you deliver
• one person makes every video

Pay annually if you plan to stay a year: it lowers each Avatar IV ad from 75 to 62 cents.

When Pro pays for itself

Pro fits when:

• you need 4K exports, Seedance clips, or Avatar V without the "limited usage" note on Creator's card
• your month needs more than 600 credits: 100 Avatar IV ads use 1,550 credits, which lands on the 2,000-credit tier at $99
• your volume reaches 5,000 credits, the first tier where a credit costs less than on Creator

When Business, or another tool, fits

Business fits when several people share one workspace and need SSO, SCORM export or central billing; the doubled price of an included credit is what that workspace costs. If the ads you need are creator-style rather than presenter-style, the tools in best HeyGen alternatives meter their videos on different terms, and our HeyGen alternative page sets Novoads beside HeyGen line by line.

The Model Sets the Price; the Plan Sets the Ceiling

On monthly billing, HeyGen's cheapest credit, 4.3 cents on the 100,000-credit tier, is only about 11% below Creator's 4.83 cents. The model moves the price far more: a 30-second Video Agent ad uses 2.6 times the credits of an Avatar IV ad, and Seedance mode three times Video Agent. Price the model first, then buy the plan whose monthly credits cover the ads you will actually run. A HeyGen plan decides how many ads you can make in a month; the model decides what each one costs.