Synthesia Pricing 2026: Plans by Region, Cost of a 30-Second Ad

US visitors see $19; the page's own HTML says $29

Open Synthesia's pricing page from the United States, switch the toggle to Monthly, and the Starter plan reads $19 a month. Open the same page from Madrid and the card reads €26. Fetch its raw HTML without running the scripts, the way a scraper does, and it says $29. All three numbers are real.

Synthesia's page carries a price book with regional rate cards, and a script picks one card from where the visitor is. US visitors fall in what the page calls tier T1, whose Starter costs $19 a month on monthly billing or $14 a month billed yearly. A visitor paying in dollars outside T1 gets the standard card, at $29 and $18.

This guide prices Synthesia on the card a US visitor sees, read on October 20, 2026. It explains the 100-credits-a-minute meter that took effect on October 1, then works out what one 30-second avatar ad costs on each plan, next to the same job in Novoads.

What Synthesia charges, region by region

Synthesia sells four plans: Basic, Starter, Pro and Enterprise. The prices change with the visitor, so every figure below says whose screen it came from. They are the prices the page displays; we did not go through checkout.

The US card, after you click Monthly

For a US visitor, read from the page's price book on October 20, 2026:

• Basic: $0 a month, with 10 minutes of video, 3 survey responses and 500 credits every month.
• Starter: $19 a month on monthly billing, or $14 a month billed yearly, adding 1,250 credits a month.
• Pro: $89 a month on monthly billing, or $59 a month billed yearly, adding 6,000 credits a month. Larger Pro levels add 12,000, 24,000, 36,000 or 48,000 credits for $176, $347, $514 or $676 a month, or $117, $230, $341 or $448 billed yearly.
• Enterprise: custom pricing, with unlimited video minutes on its list.

The page opens on the yearly tab. There, a US visitor sees Starter at $14 a month billed yearly, with $19 struck through above it, and $19 becomes the price only once Monthly is selected. We checked that display ourselves on October 20, in a headless browser that told the page it was in the US, and it matched the price book line for line.

Dollar, euro and pound cards elsewhere

Visitors outside tier T1 get the standard card, and two countries are pinned to a card in the page's code:

• Dollar visitors outside T1: Starter at $29 a month, or $18 billed yearly, and Pro at $89, or $64 billed yearly.
• Euro countries on the standard card, Spain among them: Starter at €26, or €16 billed yearly, and Pro at €79, or €58. That is exactly what the page showed us from Spain.
• The UK, pinned to the T1 card: Starter at £19, or £11 billed yearly, and Pro at £69, or £39.
• Japan, pinned to the standard card: Starter at ¥4,690, or ¥2,980 billed yearly.

So the regional gap sits mostly on Starter. Pro is $89 a month on both dollar cards, and the two cards part on Pro only when it is billed yearly, at $59 against $64. Synthesia is not the only video tool whose pricing code reads the visitor first: Higgsfield's checks a price tier and whether you are on a desktop, as our Higgsfield pricing guide shows. What InVideo's plans cost per ad depends on where you look too, since its page prices by the visitor's country.

How to tell which card you are reading

The yearly tab gives the card away. A struck-through $19 above "$14 per month" is the T1 card in dollars, the one US visitors get. A struck-through $29 above "$18 per month" is the standard card, or the page before its script has run. Euro, pound or yen prices mean the page matched your country to a currency column on one of the two cards. If a guide does not say which of these it saw, assume nothing about the US price.

Where the $29 comes from

The page's HTML is written with the standard card's numbers, $29 a month for monthly Starter and $18 yearly, and a script repaints every Starter price slot once it knows the visitor's tier. Anything that reads the page without running that script keeps the $29. Guides that quote $29 without naming a region match that HTML or the standard card: real prices, neither of them the one a US visitor sees.

The US card is not a new discount either. Its $19 Starter first appears in an archived copy of the page published on April 20, 2026, and is missing from the copy published three days earlier, so it has stood for about six months. Synthesia's October 1, 2026 plan update, which renamed Creator to Pro and added credits, left Starter and Pro at their existing prices, its help centre says.

How Synthesia's credit meter works since October 1

About 100 credits per minute of avatar footage

Since October 1, 2026, every usage-based Synthesia feature draws on one shared credit balance, and video creation uses "about 100 per minute of finished video," according to the plan-change article in its help centre. The pricing page's calculator states the same rate: "100 credits per minute · first 10 min included on every plan."

The meter counts avatar footage, not runtime. The pricing FAQ says video is charged "based on the avatar footage generated, not the length of the finished video," and the help centre adds that a video with more on-screen avatar time "uses a little more." Edits are cheap: change three seconds of a video and regenerate it, and Synthesia charges for three seconds.

What every plan includes before credits

Every plan, Basic included, comes with the same monthly allowance: 10 minutes of video for creation or dubbing, 3 survey responses and 500 credits. The included minutes go first, and credits only start once they run out. Paid plans add their own credits on top, so Starter's monthly balance is 1,750 credits and Pro's is 6,500.

Two rules shape the month. Credits reset every billing period and do not roll over, and annual plans get the whole year's credits upfront. Credits you buy separately stay valid for 12 months.

What else draws on the same balance

The same balance also pays for:

• Dubbing: 80 credits a minute with lip-sync, 40 without.
• API video: 160 credits a minute.
• Surveys: 350 credits per response after the 3 included.
• Clips from third-party video models: priced per asset by model, with the cost shown before you generate; a Veo 3.1 clip with audio is 460 credits.

For how this credit meter compares with a vendor that still sells plain minutes, see Colossyan vs Synthesia.

What one 30-second avatar ad costs on each plan

Basic: twenty videos you cannot run

Ten included minutes hold twenty 30-second videos, so Basic covers a small test at $0. It does not cover an ad. Basic videos "carry a Synthesia watermark," and downloading your content is listed among what Starter adds, so anything headed for Meta or TikTok starts at Starter.

Starter and Pro, video by video

At about 100 credits a minute, a 30-second avatar video uses about 50 credits. Synthesia's help centre says Starter's 1,750 credits "cover about 17 minutes of finished video, in addition to the 10 minutes of video included every month." That makes about 27 minutes, or about 55 thirty-second videos a month. Pro's 6,500 credits plus the included minutes come to about 75 minutes, or about 150 videos.

Spread across a full month on the US card, that works out to:

• Starter, monthly, $19: about 35 cents per video.
• Starter, yearly, $14 a month: about 25 cents per video.
• Pro, monthly, $89: about 59 cents per video.
• Pro, yearly, $59 a month: about 39 cents per video.

A talking-head ad keeps the avatar on screen the whole time, which uses a little more, so treat the video counts as ceilings and the per-video costs as floors.

Three things move these numbers:

• Synthesia's own pages disagree on Starter. The pricing FAQ counts it at "about ~22 minutes a month in total," because it adds only Starter's own 1,250 credits to the 10 included minutes. On that count Starter makes about 44 videos, at about 43 cents each.
• A light month costs more per video. Four ads on Starter still cost $19, about $4.75 each. On Novoads, the same four ads take 800 credits, which fits inside the Plus plan's 1,000 with one ad to spare.
• Running out pauses the work. When the credits are gone, Synthesia pauses video creation until the plan renews, unless you buy extra credits in Plan & billing or move up a plan. You cannot pay per video.

The same 30 seconds on Novoads

Novoads bills its talking actor, an AI actor that reads your script in a UGC-style setting, per started minute: 200 credits at 720p, the default, or 100 credits at 480p. A 30-second ad bills one started minute. This is the same month on Synthesia's US card beside Novoads' published plans:

Plan, monthly billing	Price	30-second videos a month	Cost per video
Synthesia Starter, US card	$19	about 55	about 35 cents
Synthesia Pro, 6,000 credits	$89	about 150	about 59 cents
Novoads Starter	$15	1, or 2 at 480p	$15 ($7.50)
Novoads Plus	$49	5, or 10 at 480p	$9.80 ($4.90)
Novoads Ultra 3,000	$129	15, or 30 at 480p	$8.60 ($4.30)

Screenshot: novoads.ai/pricing, the per-model table: a talking actor is 200 credits a minute, 1 a month on Starter, 5 on Plus, 15 to 45 on Ultra, taken 2026-10-20

Billed yearly, Plus is $39 a month for the same 1,000 credits, which brings a 720p ad to $7.80; Starter has no yearly price.

Per 30-second avatar video, Synthesia is the cheaper tool on every plan in that table, by a wide margin. If what you need is a presenter by the minute, its meter wins. The gap is the price of a different kind of actor, and whether that actor is worth $8.60 to $15 an ad is a question about your ad, not about the meter. For another talking-actor price list, see how Arcads counts its credits.

The costs that sit outside the meter

Scenes and custom faces

Two Synthesia costs can land on top of the 50 or so credits a 30-second presenter uses:

• A scene with action. Putting an avatar in a setting you choose and prompting it to act costs 230 credits per b-roll asset, more than four times the footage credits of the whole 30-second video.
• A custom face. Personal avatars come with paid plans, and Pro lists five. A Studio Express-1 avatar is a paid add-on at $1,000 a year, for annual plans only.

The first one matters for ad makers. A creator-style setting, such as a kitchen or a car, is a scene, and on Synthesia each acted shot in one is billed as its own asset.

What the rest of the plan is built for

Read the plan list and most of what a Synthesia subscription adds beyond avatar minutes is aimed at business teams. The page describes Synthesia as "the #1 AI Video Platform for Business," sells AI roleplay practice with learner seats at $29 a learner a month on monthly billing, includes survey responses on every plan, and lists SCORM export, the package learning platforms import, on Enterprise. Downloads come in Full HD, 1920 by 1080.

None of that stops a team from making ads with it. It does mean part of the plan pays for tools an ad team may never open. HeyGen vs Synthesia covers how the two avatar platforms differ on avatars and languages when the job is an ad, and our HeyGen pricing guide prices one 30-second ad on every HeyGen plan.

How Novoads solves the UGC-style version of the same ad

Novoads makes the UGC-style version of this ad: an AI actor reads your script in a casual, creator-style setting, and the pricing page lists each model's credit price before you subscribe. The talking actor costs 200 credits per started minute at 720p on every plan. You pick one of 100+ AI actors, paste or generate the script, and get back a video in 9:16, 1:1 or 16:9, ready for whichever ad platform you run. Synthesia's avatars and our actors are two jobs built on one kind of engine, and the job sets the price.

Our run: 13 seconds, one started minute

On October 9, 2026 we made a short ad through the Novoads connector, our MCP server. A library actor, a woman with short grey hair and glasses at a podcast microphone, read a 13-second script about an oatmeal dog shampoo: "My dog used to smell like a dog again two days after his bath. I switched to this oatmeal shampoo, and a week later he still smells clean and his coat is so soft. Have a look below."

She read it word for word, which we checked against a transcript, and the render took 1 minute 35 seconds. It billed one started minute at 720p, 200 credits, the same as a 30-second or a 60-second script would have.

Talking actor · a woman at a podcast mic reads a 13-second dog-shampoo script, made through the Novoads connector · 200 credits at 720p · rendered 2026-10-09

Where Novoads costs less, and where it does not

The started minute cuts both ways:

• A short ad pays for a full minute. Our 13-second run cost the same 200 credits as a 60-second one would.
• A long ad costs no more. A 60-second script bills one minute, so a one-minute ad costs what a 30-second ad costs.
• 480p halves it. At 480p the minute is 100 credits, which buys two ads a month on Starter.

If the ad needs generated scenes rather than a person talking to camera, Novoads' video models are the cheaper route: from about 25 cents for a five-second Seedance 2.0 Mini clip to about $4 for an eight-second Google Veo 3.1 clip, and about $10 for a full 30-second Seedance 2.5 take. For presenter video measured in long minutes, such as training modules and internal updates, Synthesia's meter is the cheaper one, and our Novoads vs Synthesia comparison walks through which job fits which tool.

Pick the face before you compare the meter

Choose Synthesia when

• you need a presenter by the minute: training, onboarding, internal updates;
• you will use most of a month's minutes, where a 30-second video costs well under a dollar;
• you buy from the US, where Starter is $19 a month instead of $29.

Choose Novoads when

• the ad runs on paid social and should look like a creator filmed it, not a presenter;
• you want actor ads, product-photo ad images and generated clips from one credit balance;
• your script runs close to a minute, where one started minute covers the whole ad.

A Synthesia minute is cheap because it is a presenter's minute, so start with the person your ad needs on screen and read the meter second. If that person is a UGC-style actor, see how Novoads works as a Synthesia alternative for ads, or start with the best Synthesia alternatives.