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Insights for AI advertisers

Guides, strategies, and comparisons for creating AI video ads that convert.

A creative director holding a printed still of a serum bottle beside a monitor showing the same shot as a moving clip
Comparisons12 min

Veo vs Nano Banana for Ad Creative: One Makes the Frame, One Moves It

Veo is Google's video model and Nano Banana is Google's image model family, so the comparison has a category error inside it. Google's own docs file them apart, sell one by the second and the other by the image, and ship the code that chains them. Here is which one an ad needs, and when it needs both, as of September 2026.

A marketer's desk with a stopwatch beside a phone playing a vertical talking-actor video and a laptop showing a grid of actor portraits
Guides13 min

Arcads Pricing in 2026: Plans, the 800-Credit Talking Actor, and the 3-Day Trial

Arcads has no public pricing page, but its help centre publishes the meter: 8,000 credits a month on Starter, 16,000 on Creator, and 800 credits per talking-actor minute, or per Arcads 1.0 video of up to 2 minutes, depending on the article. Here is what that buys, where Arcads shows its prices, and how the 3-day trial bills.

Arcads AI Review: 1,000+ Actors, Three Talking-Actor Models, and the Limits Buyers Hit
Comparisons14 min

Arcads AI Review: 1,000+ Actors, Three Talking-Actor Models, and the Limits Buyers Hit

An Arcads review built on Arcads' own pages: a 1,000+ actor library, three talking-actor models, the agent Mark, an MCP connector for Claude and batch Workflows, plus the output limits, credit rules and who the tool fits.

A video editor cutting the same product ad as a horizontal version on a monitor and a vertical version on a phone
Guides12 min

How to Make a YouTube Ad That Survives the 5-Second Skip, Format by Format

To make a YouTube ad, pick the format before you write the script, because each one skips differently: skippable in-stream ads can be skipped after 5 seconds, bumpers run 5 to 6 seconds, non-skippable ads stop at 30 seconds in the auction, and Shorts ads can be swiped away at once. Here is the length, script, frame and launch plan for each.

A creator filming herself with a phone by a window while a laptop beside her shows the same shot paused
Guides14 min

How to Make AI Video Look Real: Camera, Light, Skin and Sound Fixes

AI video reads fake for reasons you can name and fix. Six prompt fields decide it: camera position, framing, lens, light, texture and sound. Here is the checklist, written against Google's own Veo 3.1 prompt guide and the engines that render the clip.

A marketer recording a voiceover at a desk microphone beside a printed portrait photo and a phone playing a talking video
News12 min

H3 Max Lip Sync on fal: a 15-second talking-head ad costs $0.75 to $4.80

fal made H3 Max Lip Sync, its post-train of MiniMax's open-weight H3, public on September 18, 2026: it turns one still image and a 5 to 15 second voice track into a lip-synced clip billed at $0.05 to $0.32 per second, which prices a talking-head ad and caps every call at 15 seconds.

A woman by a window browsing a grid of vertical coat photos on her phone, with a camel wool coat hanging on a rack beside her
News12 min

Pinterest Visual Search Ads: What 80 Billion Monthly Searches Mean for Your Product Creative

Pinterest announced Visual Search Ads on 17 September 2026, a slot advertisers bid for in search results and Pin closeups, arriving in beta in the coming weeks. Here is what changed, what Pinterest has not said yet, and the image creative to prepare now.

A marketer comparing two laptops that show grids of short vertical serum ad clips, one grid fuller than the other, beside a calculator and a serum bottle
Comparisons12 min

Runway vs Pika for Video Ads: What $35 a Month Buys, Clip by Clip

Runway Pro and Pika Creator both cost $35 a month and both sell Seedance 2.5, but one five-second 720p clip takes 150 Runway credits against 122 on Pika, so the same money buys 15 clips or 21. Models, cost per second, rollover and commercial terms for ad makers, as of November 2026.

A creator filming a vertical video of an app on a phone screen while a laptop shows the screen recording timeline
Guides12 min

What Is Tech UGC? Creator Videos for Apps, SaaS and Gadgets, Cut Three Ways

Tech UGC is creator-style video about software and devices: screen recordings, unboxings, day-in-the-life clips. Here is what each format proves, where the app store and the paid feed each let it run, and how brands source it.

A creator filming a product video beside a laptop of untitled clips and a phone showing a follower grid
Comparisons13 min

UGC vs Influencer Marketing: 6 Differences in Cost, Rights, Disclosure and Control

UGC buys a video file you run from your own ad account; influencer marketing buys a post in front of someone else's followers. Here is how the two differ on audience, usage rights, FTC disclosure, control and cost, and which one to run as ads.

A UGC creator showing a brand marketer her product video on a phone beside a printed agreement
Strategy12 min

What Is Whitelisting in UGC? The 2 Permission Levels Behind Every Creator-Handle Deal

Whitelisting in UGC means a brand runs paid ads through a creator's own handle. Here is how it differs from usage rights, dark posting, Meta partnership ads and TikTok Spark Ads, what each side gives up, and how deals price it.

A creative planner pinning a row of hand-sketched vertical storyboard cards above a desk with a phone on a tripod and an amber serum bottle
Guides14 min

Video Ad Storyboard: How to Turn a 30-Second Script Into a Shot List

A video ad storyboard splits the script into beats, gives each beat one shot and draws each shot as a frame inside the placement's safe zone, before anyone films or generates. Here is the four-step method, a 30-second worked example and how to render each shot with AI.