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Insights for AI advertisers
Guides, strategies, and comparisons for creating AI video ads that convert.
What Is CPM (Cost Per Mille)? Benchmarks & Optimization 2026
Understand CPM, the cost-per-thousand-impressions metric, with platform-specific benchmarks, optimization strategies, and tips for reducing CPM with video advertising.
What Is CTR and How to Improve It in 2026 (With Benchmarks)
Complete guide to click-through rate: what it means, average CTR by platform, five proven strategies to improve it, and the common mistakes dragging your CTR down.
What Is Retargeting? How to Set It Up in 2026
Learn what retargeting is, why it converts 70% better, the six types of retargeting campaigns, and a step-by-step guide to setting up your first retargeting strategy.
What Is ROAS? The Formula, a Worked Example, and the Break-Even Floor
ROAS (return on ad spend) is the revenue you earn for every dollar spent on ads. Here is the formula, a worked example, why a high ROAS can still lose money, what counts as a good ROAS, and how to improve it.
![What Is UGC? A Complete Guide to User-Generated Content [2026]](/_next/image?url=%2Fblog%2Fque-es-ugc.jpg&w=3840&q=75)
What Is UGC? A Complete Guide to User-Generated Content [2026]
UGC (user-generated content) is content that looks like a real customer made it, used by the brand to sell. Here is what it is, why it converts, and how AI now produces the same trust signal at volume.
AI-Powered Video Testimonials Explained: Four Formats and Where the FTC Draws the Line
An AI-powered video testimonial puts a real customer's words on camera through a generated face and voice. Here are the four formats, what the FTC's testimonials rule prohibits, and what makes one believable.
Types of Social Media Advertising: What Every Ad Format Is For on 7 Networks
The main types of social media advertising, sorted by the job each ad format does on Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest and Snapchat, and how to pick one for your next campaign.
![How to Sell on WhatsApp with Video: Business Guide [2026]](/_next/image?url=%2Fblog%2Fvender-por-whatsapp-con-video.jpg&w=3840&q=75)
How to Sell on WhatsApp with Video: Business Guide [2026]
Learn how to use video messages on WhatsApp Business to close more sales. Video types, creation strategies, and automation tips.