Paid social
Articles about Paid social.
UGC for Fashion Brands: What Actually Sells Clothes on TikTok and Meta Ads
TikTok tells apparel advertisers that a bulk of their traffic and conversion ads are creator posts run as Spark Ads. Here is what those ads have to show that a product photo cannot, and how brands produce enough of them to feed a drop calendar.
How Much Do Snapchat Ads Cost? The $5 Floor and the Auction Behind It
Snapchat publishes a daily minimum and nothing else. Here is what the platform actually commits to, why every CPM chart you find is someone's estimate, and how to price your own campaign before you spend.
How to Run Snapchat Ads: The Formats, the Specs, and Creative Under 10 Seconds
Snapchat publishes its ad formats, exact specs, and its own creative brief. Here is the whole spec sheet, verified on Snap-owned pages, plus the part that actually decides results.
Facebook Video Ad Examples: 7 Campaigns Meta Documented, and How to Rebuild Each One
Seven real Facebook video ad campaigns, each one published by Meta itself, broken down by what the opening seconds do, the format envelope they were built inside, and the single step that rebuilds each mechanic for your product.
Creator Partnership Ads: How Meta, TikTok and YouTube Run Ads From a Creator's Handle
A partnership ad runs from a real creator's account with your brand attached as a second identity in the header. Here is how the format works on Meta, TikTok and YouTube, what each platform locks, and what to test before you buy one.
TikTok vs Instagram Ads: Both Ranking Systems Were Rebuilt in 2026, So Retest Everything
Every TikTok vs Instagram comparison you can find was measured before 2026, when TikTok's new US entity took on a mandate to retrain the recommendation algorithm and Meta rebuilt its ads ranking model. Here is what actually changed, what each platform costs to enter, and how to run the head-to-head yourself.
Instagram Ad Examples: 6 Ads That Work and the 4 Layers Behind Every One
Six Instagram ad examples torn down layer by layer: what the first frame promises, who is credible saying it, what the ad shows instead of claims, and what it asks for. Plus how to verify any example yourself in the Ad Library.
TikTok Spark Ads: Setup, Codes, and Creator Authorization That Lasts Up to 365 Days
Spark Ads turn an organic TikTok post into a paid In-Feed ad while every like, comment, and follow the boost earns stays on the original video. Here is how to set them up, generate authorization codes, and run a creator's post as your own ad.
UGC-Style Ads: The Format That Outsells Polished Video, Made With AI in 4 Minutes
A UGC-style ad is a paid video built to look like organic, phone-shot content, and it beats polished brand ads on TikTok, Reels, and Meta because the feed rewards native. Here is what the format is, why it works, and how to make one with AI end to end.
Do You Have to Label AI-Generated Ads? The Meta, Google, and TikTok Rules
Whether you must label an AI-generated ad depends on the platform and the ad. Here is what Meta, Google, and TikTok actually require in 2026, and how to ship compliant AI ads.
AI ads: how to create video ads that convert
What AI ads are, the types that actually work for paid social, and how to create high-converting UGC video ads with AI — without a camera, crew, or editor.
UGC Ads: What They Are, Why They Work, and How to Create Them with AI
Complete guide to UGC ads (User Generated Content): what they are, why they outperform polished brand ads, the formats that carry paid social, and how to create them with AI in minutes.
How to Create UGC Ads with AI: The Copy-Paste Step-by-Step
Create UGC-style video ads with AI in one sitting: write a four-beat script, upload a product image, pick an actor that matches your buyer, and export a publishable ad. Here is the exact workflow.
![How to Improve Your ROAS with AI-Generated UGC Video [2026]](/_next/image?url=%2Fblog%2Fcomo-mejorar-roas-con-ugc.jpg&w=3840&q=75)
How to Improve Your ROAS with AI-Generated UGC Video [2026]
Improve your ROAS with UGC by treating creative volume as the lever, not budget. The mechanism, a step-by-step, the metrics to watch, and the math behind it.