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Insights for AI advertisers

Guides, strategies, and comparisons for creating AI video ads that convert.

A row of printed square photos of one amber dropper bottle on a light wooden table, a hand setting one down, and a phone at the end of the row showing the same bottle
Platforms11 min

Slideshow Ads: Turn 2 to 15 Product Images Into a Meta Video Ad

Meta's Business Help Center says you can select 2 to 15 images for a slideshow ad in Ads Manager. We lay out the steps and limits next to the older counts people still quote, TikTok's carousel rules and what each still image costs to make in Novoads.

A generated image of a woman at a sunlit kitchen table talking to a phone on a small tripod, with a jar of face cream and a folded towel set up under a second phone for close-up shots
Guides19 min

Talking Head Video for Ads: What a Minute Costs, and Why TikTok Says Add Scenes

What a minute of talking head video costs on HeyGen, Synthesia, Creatify and Novoads, and what TikTok's 2021 ecommerce data says about cutting away from one person to other scenes.

Veo 3.1 Prompts for Video Ads: Dialogue, Sound and Camera Lines for 8-Second Clips
Guides13 min

Veo 3.1 Prompts for Video Ads: Dialogue, Sound and Camera Lines for 8-Second Clips

Google's own Veo pages disagree on how to write a spoken line. We lined up each page's rule, ran the colon form once on Veo 3.1 and priced the clip.

A generated photograph of one large print of white running shoes beside four small prints of the same shoes, a glass hourglass and a dish of copper discs on a linen table
Comparisons12 min

Adobe Firefly vs Midjourney: Ad Image Costs, With Firefly Image 5 at 10 Credits

By our arithmetic, a Firefly Image 5 picture costs about 5 cents on Standard, and a Midjourney Basic prompt about 4 cents for a whole set of images. We also look at what each one lets you run in an ad.

A small chrome stopwatch, a short stack of coins, an audio interface with glowing level meters and a phone showing a blurred vertical ad on a charcoal desk
Guides12 min

Gemini TTS Pricing: Every Model and Route, Plus What a 30-Second Ad Voiceover Costs

Google lists Gemini 3.8 Flash TTS at $0.00225 per 10 seconds of audio through December 31, 2026, then twice that. We go through every Gemini TTS model on the Gemini API, the Agent Platform and Cloud Text-to-Speech, price one 30-second ad read on each route, and show what a voice costs inside an ad tool.

Two stacks of square printed ad proofs on a pale stone table in soft daylight, one many times taller than the other, beside a small brass balance scale and an amber dropper bottle
News12 min

GPT Image 2.6 for Ads: Low Quality Costs 4.2x GPT Image 2.5, High Unchanged

OpenAI's calculator puts a low-quality GPT Image 2.6 square at an estimated $0.02469 of image output, against $0.00588 on 2.5, and high quality at the same cost on both.

A generated image of a sunlit wooden desk with a laptop showing a video editing timeline, a phone on a wooden stand showing a hand holding a white jar, and a small pile of plain wooden tokens
Comparisons12 min

Kapwing Review for Video Ads: AI Models, Watermarks, and What 1,000 Credits Make

Kapwing shows Pro at $16 per member a month, billed yearly, with 1,000 AI credits. We worked out what those credits make by its own estimate, went through its watermark rules and ratings, and priced the same clips in Novoads.

A generated photograph of printed product shots of a glass perfume bottle laid in a grid on a pale oak table, one under frosted glass, between a dish of wooden tokens and a brass hourglass
Comparisons12 min

Leonardo AI vs Midjourney for Ads: Image Costs, Privacy and 150 Free Daily Tokens

By our math, Leonardo's original Nano Banana costs 4 to 5.6 cents an image, and a four-image Midjourney Basic prompt about 4 cents. We quote both on privacy and ad rights.

Meta Marketing API v27: New Ads May Show Catalog Products Unless You Opt Out
News6 min

Meta Marketing API v27: New Ads May Show Catalog Products Unless You Opt Out

Starting with Marketing API v27.0, Meta may turn on Product showcase for an ad whose creative has no Product showcase settings, when it has high confidence that a product set in your catalog matches. We quote Meta's full opt-out example and say what our own Meta ad skill sends.

A long strip of film unspooled across a wooden desk beside steel scissors, a few short cut pieces of film and a smartphone on a small stand
Comparisons11 min

OpusClip vs CapCut: What It Costs to Turn a 10-Minute Video Into an Ad

Cutting a 10-minute video costs $1.00 on OpusClip's Starter plan, and CapCut's page calls its editor free to use. We price the cut in both tools and look at what each one's terms allow in a paid ad.

A monitor on a dark wooden desk at dusk showing a close-up of a corked glass bottle, blurred on the left half of the screen and sharp on the right, with a brass loupe resting on a closed laptop beside a warm lamp
Guides13 min

Topaz Video AI Pricing: $299 a Year, and What a 4K Ad Upscale Costs

Topaz Video AI is discontinued, and Adobe now owns Topaz Labs. We price Topaz Video's plans and work out, in dollars, what a 15-second 4K upscale costs on each route.

What Is GPT Image 2: OpenAI's Model Behind ChatGPT Images 2.0, Tested on Ads
Tools13 min

What Is GPT Image 2: OpenAI's Model Behind ChatGPT Images 2.0, Tested on Ads

GPT Image 2 is the image model OpenAI released on its API on April 21, 2026. Two newer versions have come out since, but it's still for sale. We made three ads with it and show the prompt, size and credits for each.