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Insights for AI advertisers

Guides, strategies, and comparisons for creating AI video ads that convert.

Best Image Generation MCP Servers for Claude: 11 Compared on Setup, Keys and Cost
Comparisons12 min

Best Image Generation MCP Servers for Claude: 11 Compared on Setup, Keys and Cost

Eleven vendor-run image generation MCP servers, compared on what each reaches, how you add it to Claude, OAuth or API key, and what one image costs.

A model in a terracotta linen shirt leaning on a cream wall in a sunlit clothing studio, a colleague seen from behind at a phone on a tripod, and a rail of plain shirts beside a table of folded clothes
Platforms13 min

Fashion Advertising: The Ad Formats That Sell Clothes, and Where TikTok's AI Try-On Fits

The catalog, carousel and collection ads that Meta, TikTok, Pinterest and Google offer clothing brands, what TikTok's AI try-on avatar can and can't model, and what our own stills and clips of one outfit cost.

Google Flow Prompts for Video Ads, and What Each Clip Costs in Flow Credits
Guides11 min

Google Flow Prompts for Video Ads, and What Each Clip Costs in Flow Credits

What Google's Flow help asks of a prompt in each tool, what each Veo 3.1 clip costs in Flow credits before the December 5 retirements, and what that comes to on each Google AI plan.

Kalshi AI Ads: How the Veo 3 Spots Were Made, and the 2026 Pullback
Strategy11 min

Kalshi AI Ads: How the Veo 3 Spots Were Made, and the 2026 Pullback

How PJ Accetturo made Kalshi's 2025 AI spots, what 300 to 400 Veo 3.1 takes cost in Novoads, and what Kalshi said in 2026 about AI-generated people.

Skechers AI Ads: What Critics Spotted, From Vogue to the Subway, and the Fix
Strategy12 min

Skechers AI Ads: What Critics Spotted, From Vogue to the Subway, and the Fix

The tells critics named in the Skechers ads they called AI-made, from a 2024 Vogue page to 2026 subway posters, and the fixes in Google's and OpenAI's own guides.

A product photographer's tabletop with an amber candle jar and a white face cream jar on travertine under a softbox, beside a printed sheet of test shots
Guides11 min

Adobe Firefly Prompts for Product Ads: Examples, Credit Costs and Adobe's Three-Word Tip

Adobe's own advice for writing Firefly prompts, eight product ad prompts written to it, what each one costs in Firefly credits and dollars, and where Nano Banana Pro costs less.

A phone on a small stand playing a vertical clip of a woman holding an amber serum bottle in a kitchen, beside six blank index cards laid in a row on a wooden desk
Guides11 min

AI Video Prompts for Ads: What Six Models' Own Guides Say

The prompt guides for Seedance 2.5 and 2.0, Veo 3.1, Omni Flash, Kling 3.0 and Wan 3.0, side by side, and how each one wants you to write dialogue, timing, text and negatives.

A generated image of a small team's sunlit desk with a laptop, a phone on a stand playing a vertical video, and a notebook of handwritten sums
Comparisons19 min

Best AI Marketing Tools in 2026: 12 Picks by Job, Priced for Small Teams

Twelve AI marketing tools picked by the job they do, each priced from its own page with its billing period, plus what one finished ad costs in the tools that make ads.

Descript vs OpusClip for Video Ads: What One 30-Second Cut Costs in Each
Comparisons11 min

Descript vs OpusClip for Video Ads: What One 30-Second Cut Costs in Each

Cutting an ad from a 10-minute video costs a dollar or less on any plan Descript or OpusClip lists a price for, plus whatever AI credits Descript's Create clips tool spends.

Four flat paper proofs of the same mug product ad, cut to a wide landscape, a square, a 4:5 portrait and a tall vertical, laid in a row on a pale oak desk beside a steel ruler, copper coins and a folded banknote
Guides11 min

Flux AI Pricing at BFL: $0.048 per 1K-Tier Image, and What Feed Ads Cost

Black Forest Labs lists FLUX 3 Image at $0.048 an image at its 1K tier. We work out which tier each feed-ad size bills at, what fal, OpenRouter and Replicate charge, and what a month of ads costs.

A clear glass dropper bottle with a blank label on a white marble counter beside a small brass hourglass and two short stacks of coins, with a video camera out of focus behind them
News13 min

Gemini Omni 1.2 Flash for Ads: 15-Second Clips and What One Ad Costs

Gemini Omni 1.2 Flash makes clips up to 15 seconds long, and Google lists it at $0.07 a second for 720p. We worked out what a whole ad clip costs at Google's prices and compared it with fal, Flow and Omni Flash in Novoads.

LinkedIn Ads: How to Run Them, From the $10 Daily Minimum to the Creative
Guides13 min

LinkedIn Ads: How to Run Them, From the $10 Daily Minimum to the Creative

LinkedIn's minimum daily budget is $10, and it suggests $25 for new advertisers. We work out what a month costs at each, walk through the Campaign Manager steps and video specs, and add up what four or five ads cost to make.