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Insights for AI advertisers

Guides, strategies, and comparisons for creating AI video ads that convert.

Google's Limited Ad Serving Policy Now Covers All Google Ads: How to Qualify Out
News12 min

Google's Limited Ad Serving Policy Now Covers All Google Ads: How to Qualify Out

Google is extending Limited Ad Serving from Search and YouTube to Gmail, Discover and the Play Store, with the rollout finishing by 2028. Here is who gets impression-capped, what Google is actually measuring, and the moves that turn an account qualified.

YouTube Image Ads During Horizontal Mobile Playback: One Sighting, No Confirmation, No Buy Path
News10 min

YouTube Image Ads During Horizontal Mobile Playback: One Sighting, No Confirmation, No Buy Path

One practitioner reported a static image ad overlaying part of the screen during landscape mobile YouTube playback, roughly every three minutes. Google has confirmed nothing, and there is no campaign type, buying path, or opt-in attached to it.

How Many Ad Creatives Do You Need? Meta's Real Limits and the 100-Event Floor
Strategy12 min

How Many Ad Creatives Do You Need? Meta's Real Limits and the 100-Event Floor

Meta enforces an ad cap per Page rather than per ad set, so the number of creatives you need is set by how many test cells your conversion volume can actually resolve.

A pair of studio headphones resting on a closed case file on a courtroom bench
News11 min

German Court Rules Against Suno: Who Is Liable for AI Music in Your Ads

On July 31, 2026 the Munich Regional Court I held that Suno infringed copyright in six well-known songs, and placed responsibility on Suno rather than on the people typing the prompts. Here is what the judgment decided, what it does not say, and what it changes for advertisers.

A marketer studying a sharp vertical product ad frame on a large monitor with studio headphones on the desk
News10 min

What is MiniMax H3 (Hailuo 3.0)? 2K video with native audio, explained for ad makers

MiniMax launched H3 on July 31, 2026: one model that generates up to 15 seconds of 2K video with native stereo sound. Here is what those specs actually change for anyone making short-form video ads, and what they do not.

Best Pika Alternatives for Ad Creative: 6 Tools Built for Campaigns, Not Effects
Comparisons12 min

Best Pika Alternatives for Ad Creative: 6 Tools Built for Campaigns, Not Effects

Pika's four plans buy an effects engine with a published price per effect, from $0 to $76 a month billed yearly. Here are six Pika alternatives mapped to real ad creation, compared on native audio, workflow, and the kind of ad each one actually finishes.

Best Veo 3 Alternatives for Ad Creators: 6 Models, From 1.5 Credits a Clip
Comparisons12 min

Best Veo 3 Alternatives for Ad Creators: 6 Models, From 1.5 Credits a Clip

Google Veo 3.1 is the most expensive video row on our pricing page, at a flat 10 credits per video. Here are the six other models on that same table, from 1.5 credits a clip, mapped to the ad each one actually makes.

3D Animated Product Ads Without a Studio: One Still Image, One 15-Second Render
Guides11 min

3D Animated Product Ads Without a Studio: One Still Image, One 15-Second Render

A stylized 3D animated product ad does not need an animation pipeline. Two generated stills decide the look and the staging, then one image-to-video call renders 15 seconds with the sound already in the file. Here is the route, the prompt rules that keep it from breaking, and what a finished spot costs.

Four paper crops of the same product photo laid out on a designer's desk in different aspect ratios
News11 min

MAI Image 2.5 Pro vs the Models Behind Your Ads: Eight Ratios, One Megapixel

Microsoft put MAI-Image-2.5 Pro into public preview in Microsoft Foundry on July 23, 2026, pitched at hero imagery and precise in-image text. Here is how its published specs line up against the image models already drawing ad creative, and which one to open when your ad has a headline, a legible label, or a product that has to look identical every time.

UGC Platforms for Brands: Six Sourcing Models and What Each Really Costs Per Video
Comparisons12 min

UGC Platforms for Brands: Six Sourcing Models and What Each Really Costs Per Video

The six UGC platforms brands shortlist bill in six different ways: per video, per asset, per payout percentage, subscription plus separate creator payments, or a flat monthly tier. Here is what each one costs once the fees and subscriptions are added in.

A phone on a tripod playing a vertical product ad beside a laptop showing an audio waveform editor, with an unplugged audio cable lying on the desk between them
News11 min

What Is Lyria 3.5? Google's New Music Model and the Ad Soundtrack Gap

Google rolled out Lyria 3.5 in Flow Music on July 29, 2026, with advances in musicality, lyrics, vocals and easier tempo and duration control. Here is what a better music model does, and does not, change for the one layer of an AI ad that still gets outsourced to a stock library.

Best Higgsfield Alternatives for UGC Ad Creative: 7 Ad-First Tools Compared
Comparisons12 min

Best Higgsfield Alternatives for UGC Ad Creative: 7 Ad-First Tools Compared

Higgsfield is a full creative suite that also turns a product link into an ad. If ad creative is your whole job, here are seven ad-first alternatives compared on the ad each one makes, what a test costs, and how much of the script you decide.