Skip to main content

Blog

Insights for AI advertisers

Guides, strategies, and comparisons for creating AI video ads that convert.

A designer places a transparent cut-out of a serum bottle onto a layout on a light table, with a small closed padlock at the corner
News12 min

Qwen-Image-2.1 Explained: Transparent Cut-Outs, 10 Reference Images and a Non-Commercial License

Alibaba's Qwen team released Qwen-Image-2.1 on September 20, 2026, with downloadable weights, native transparent output and editing from up to ten reference images. Its benchmark is Qwen's own and its license allows non-commercial use only. Here is what an ad team can do with it today.

A contact sheet of many small video frames of one serum bottle on a desk, a few circled, beside a phone playing a vertical clip
Guides12 min

What Is Google Veo 3.1 Lite? Price, Limits and Model IDs

Veo 3.1 Lite is Google's lowest-priced Veo 3.1 tier, in preview since March 31, 2026. On the Gemini API, as of September 21, 2026, it costs $0.05 a second at 720p and $0.08 at 1080p, with no 4K, and Google's two surfaces disagree on what else it drops. Here is what that means for testing video ads.

A training manager compares two AI presenter videos on a laptop beside a printed pricing sheet
Comparisons13 min

Colossyan vs Synthesia: One Sells Minutes, the Other Sells Credits

Colossyan Professional lists $59 a month on an annual plan and meters video minutes split across two avatar engines. Synthesia Starter lists $29 billed monthly or $18 billed yearly and meters one shared credit pool at 2 credits per second. What a month on each actually buys, from both vendors' own pages, read on September 19, 2026.

Two desks in one office: a marketer filming a bottle on a phone tripod beside a colleague working through an onboarding binder at a laptop
Comparisons12 min

HeyGen vs Colossyan: An Ad Product Against a Training Platform

HeyGen publishes a product page built for ad creative. Every one of Colossyan's six published use cases is training or enablement. Here is what that positioning gap means when you have to pick one, with prices dated September 2026.

Sora 2 vs Veo 3 for Video Ads: One Leaves the API on Sept 24
Comparisons11 min

Sora 2 vs Veo 3 for Video Ads: One Leaves the API on Sept 24

As of September 19, 2026, OpenAI lists the Videos API and every Sora 2 model ID for removal on September 24, with no replacement named, while Google documents and prices Veo 3.1. Here is what that does to an ad pipeline.

A creative director holding a printed still of a serum bottle beside a monitor showing the same shot as a moving clip
Comparisons12 min

Veo vs Nano Banana for Ad Creative: One Makes the Frame, One Moves It

Veo is Google's video model and Nano Banana is Google's image model family, so the comparison has a category error inside it. Google's own docs file them apart, sell one by the second and the other by the image, and ship the code that chains them. Here is which one an ad needs, and when it needs both, as of September 2026.

A marketer's desk with a stopwatch beside a phone playing a vertical talking-actor video and a laptop showing a grid of actor portraits
Guides13 min

Arcads Pricing in 2026: Plans, 800 Credits a Minute, and the 3-Day Trial

Arcads has no public pricing page, but its help centre publishes the meter: 8,000 credits a month on Starter, 16,000 on Creator, and 800 credits per talking-actor minute. Here is what that buys, the prices its in-app paywall showed on August 7, 2026, and how the 3-day trial bills.

Arcads AI Review: 1,000+ Actors, Three Talking-Actor Models, and the Limits Buyers Hit
Comparisons14 min

Arcads AI Review: 1,000+ Actors, Three Talking-Actor Models, and the Limits Buyers Hit

An Arcads review built on Arcads' own pages: a 1,000+ actor library, three talking-actor models, the agent Mark, an MCP connector for Claude and batch Workflows, plus the output limits, credit rules and who the tool fits.

A video editor cutting the same product ad as a horizontal version on a monitor and a vertical version on a phone
Guides12 min

How to Make a YouTube Ad That Survives the 5-Second Skip, Format by Format

To make a YouTube ad, pick the format before you write the script, because each one skips differently: skippable in-stream ads can be skipped after 5 seconds, bumpers run 5 to 6 seconds, non-skippable ads stop at 30 seconds in the auction, and Shorts ads can be swiped away at once. Here is the length, script, frame and launch plan for each.

A creator filming herself with a phone by a window while a laptop beside her shows the same shot paused
Guides14 min

How to Make AI Video Look Real: Camera, Light, Skin and Sound Fixes

AI video reads fake for reasons you can name and fix. Six prompt fields decide it: camera position, framing, lens, light, texture and sound. Here is the checklist, written against Google's own Veo 3.1 prompt guide and the engines that render the clip.

A marketer recording a voiceover at a desk microphone beside a printed portrait photo and a phone playing a talking video
News12 min

H3 Max Lip Sync on fal: a 15-second talking-head ad costs $0.75 to $4.80

fal made H3 Max Lip Sync, its post-train of MiniMax's open-weight H3, public on September 18, 2026: it turns one still image and a 5 to 15 second voice track into a lip-synced clip billed at $0.05 to $0.32 per second, which prices a talking-head ad and caps every call at 15 seconds.

A woman by a window browsing a grid of vertical coat photos on her phone, with a camel wool coat hanging on a rack beside her
News12 min

Pinterest Visual Search Ads: What 80 Billion Monthly Searches Mean for Your Product Creative

Pinterest announced Visual Search Ads on 17 September 2026, a slot advertisers bid for in search results and Pin closeups, arriving in beta in the coming weeks. Here is what changed, what Pinterest has not said yet, and the image creative to prepare now.